---
title: "Baskin-Robbins’ New Creature Creations™ Bring Your Favorite Ice Cream to Life with Three Imaginative Characters"
url: https://burnaze.com/article/8eb7fcc9-dc0a-4e50-95ac-9afd4c635fbc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200709_baskinrobbinsrsquo_new_creature_creationstrade_bri.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2020-07-09T12:00:00.000Z
modified: 2026-11-01T02:33:02.538Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Baskin-Robbins’ New Creature Creations™ Bring Your Favorite Ice Cream to Life with Three Imaginative Characters

**TL;DR:** Baskin-Robbins launches its Creature Creations lineup, featuring three whimsical characters and offering imaginative fun for ice cream lovers. The Creature Creations can be customized with any Baskin-Robbins flavor and are available at locations nationwide or via DoorDash delivery.

*originally published in Franchising.com on 2020-07-09. [Read the original](https://www.franchising.com/news/20200709_baskinrobbinsrsquo_new_creature_creationstrade_bri.html).*

## Story

The three lovable creatures, a Unicorn, Mermaid and Monster, cross over from their magical world into Baskin-Robbins shops through playful cup designs, an edible white chocolate topper and a colorful explosion of sprinkles. No matter what creature you may be, the Baskin-Robbins’ Creature Creations™ crew will speak to you through their own unique designs that bring their colorful personalities to life:

- **Unicorn Creature Creation™**: The Unicorn Creature Creation™ proves there’s no such thing as too much flair for any adventure – or ice cream treat. With a majestic white chocolate horn and a sweet smile, this creature is up for flippin’, flyin’ and ridin’ on rainbows – and rainbow sprinkles.

- **Mermaid Creature Creation™**: Dive into the creatures’ imaginary world with the Mermaid Creature Creation™. Topped with a wave of sprinkles and an edible mermaid tail, this lady and her posse of playful dolphins will add a splash of excitement to any scoop.

- **Monster Creature Creation™**: With a single inquisitive white chocolate eyeball, the Monster Creature Creation™ is always looking for some fun – and a reason to celebrate with ice cream. Topped with a fun-filled eruption of colorful sprinkles, this creature will make you scream for ice cream.

Creature Creations™ can be customized with any Baskin-Robbins flavor, giving everyone a chance to embrace their inner creature. Each Creature Creations™ purchase will also come with a free creature-inspired crown to give everyone a chance to sprinkle some extra magic into their day.

“At Baskin-Robbins we love to provide families with fun ways to connect,” said Shannon Blakely, Vice President of Marketing at Baskin-Robbins. “We’re incredibly excited to launch Creature Creations™ and have everyone experience a totally out-of-the-ordinary way to take an imaginative ice cream break and let their inner creature out.”

Creature Creations™ and all the Baskin-Robbins classics are available at Baskin-Robbins locations nationwide or can be enjoyed from home with a “no contact” delivery via DoorDash. To beat the heat and celebrate National Ice Cream month, Baskin-Robbins is also offering a $0 delivery fee on DoorDash orders of $15 or more*. For an extra sweet add-on, on Sunday, July 19th, guests can also celebrate National Ice Cream Day with a free scoop with any DoorDash order of $15 or more with code BASKINSCOOP**.

** Offer valid for one (1) free scoop of ice cream while supplies last. Offer valid through 7/19 at participating locations. Valid only on orders with a minimum subtotal greater than $15, excluding taxes and fees. Limit one per person. Fees, taxes, and gratuity apply. All deliveries subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. No cash value. Non-transferable. Use promo code BASKIN SCOOP to redeem.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- DoorDash (company)
- Baskin-Robbins (company)
- new product launch (topic)
- delivery service (topic)
- ice cream promotion (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200709_baskinrobbinsrsquo_new_creature_creationstrade_bri.html). Summarized by Burnaze (https://burnaze.com/article/8eb7fcc9-dc0a-4e50-95ac-9afd4c635fbc).