---
title: "Orangetheory® Fitness Announces Kelly Lohr as Chief Marketing Officer"
url: https://burnaze.com/article/8ed6120b-70c4-4b29-84b5-4ed0712792dc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220914_orangetheory_fitness_announces_kelly_lohr_as_chief_marketing_officer.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Marketing","People"]
published: 2022-09-14T12:00:00.000Z
modified: 2026-11-01T22:32:58.752Z
image: https://imgs.franchising.com/brands/social/orangetheoryfitness.jpg
---

# Orangetheory® Fitness Announces Kelly Lohr as Chief Marketing Officer

**TL;DR:** Orangetheory Fitness has appointed Kelly Lohr as its new Chief Marketing Officer, who will lead the company's marketing strategy and drive growth. Lohr brings over 20 years of experience in digital and brick-and-mortar marketing, brand strategy, and customer engagement to Orangetheory.

*originally published in Franchising.com on 2022-09-14. [Read the original](https://www.franchising.com/news/20220914_orangetheory_fitness_announces_kelly_lohr_as_chief_marketing_officer.html).*

## Story

Boca Raton, Florida - Orangetheory Fitness announced today that Kelly Lohr has been named the company’s Chief Marketing Officer (CMO). Lohr will lead the company’s marketing strategy, playing a critical role in driving an evolved member experience, brand relevancy and company growth. This is the latest executive hire for Orangetheory, who recently named Jason Dunlop President of International.

Lohr will report to Co-founder and Chief Executive Officer, Dave Long. With recent leadership roles at both Amazon and Freshly/Nestle, Lohr brings more than 20 years of experience and leadership in cutting-edge digital and brick-and-mortar marketing, brand strategy, B2B sales, partnership development, creative services and customer engagement to Orangetheory.

“Kelly has the perfect skill set of purpose-driven growth marketing, innovative thinking, brand progression and team building, and her wide breadth of experience and overall horsepower made her an obvious choice for this role,” said Dave Long, Co-founder and CEO of Orangetheory Fitness.

“It’s inspiring to join such a vibrant organization where employees, franchisees and members are equally enthusiastic and believe in Orangetheory’s ‘More Life’ mission,” said Lohr. “I look forward to working with the leadership team to cultivate brand relevance, expand our performance marketing initiatives, generate excitement among current and potential members and ultimately help Orangetheory achieve iconic status.”

Most recently, Lohr was the Chief Growth Officer at Freshly, the Nestle-owned healthy prepared meal delivery subscription service, where she built the brand marketing function at the company, led a complete brand refresh, developed and rolled out the FreshlyWell corporate wellness platform and spearheaded new wholesale capabilities.

Prior to Freshly, Lohr was Head of Brand, Marketing, Customer Insights and Strategic Partnerships for Amazon Go, where she was a part of the initial team that launched the autonomous retail concept and the Just Walk Out Technology platform, recently introduced in Whole Foods Market stores. An expert at navigating the intersection of physical and digital customer experiences, Lohr was also responsible for the early development of the Amazon Store Analytics product and a suite of shopper marketing programs as a part of Amazon’s Physical Store monetization strategy.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- brand growth (topic)
- marketing strategy (topic)
- Amazon (company)
- Orangetheory Fitness (company)
- Nestle (company)
- Dave Long (person)
- executive hire (topic)
- Whole Foods Markets (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220914_orangetheory_fitness_announces_kelly_lohr_as_chief_marketing_officer.html). Summarized by Burnaze (https://burnaze.com/article/8ed6120b-70c4-4b29-84b5-4ed0712792dc).