---
title: "Backed by Strong System, AdvantaClean Starts New Year on Strong Footing"
url: https://burnaze.com/article/8f1227ac-82a9-4a92-bd9b-27c39f1e8e3e
source: "1851 Franchise"
original_url: https://1851franchise.com/backed-by-strong-system-advantaclean-starts-new-year-on-strong-footing-3673
category: "Home Services"
industry: "Home Services"
published: 2016-02-22T14:09:00.000Z
modified: 2026-11-01T12:18:56.215Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/dd5bb586e5ad6f54c10932e99255d7a49782160222090300.jpeg
---

# Backed by Strong System, AdvantaClean Starts New Year on Strong Footing

**TL;DR:** AdvantaClean, a provider of Light Environmental Services, aims to double in size by 2020 and has added 5 new franchise owners in the first month of 2016. The brand has grown to more than 255 territories throughout 33 states in just seven years of franchising.

*originally published in 1851 Franchise on 2016-02-22. [Read the original](https://1851franchise.com/backed-by-strong-system-advantaclean-starts-new-year-on-strong-footing-3673).*

## Story

As the country’s leading provider of Light Environmental Services™ enters into 2016, their strong 20-year-old foundation has positioned them for continued growth. In just seven years of franchising, the Huntersville, North Carolina-based brand has grown to more than 255 territories throughout 33 states.

They aren’t slowing down anytime soon, on pace to double in size by 2020. AdvantaClean is off to a fast start in 2016*,* adding 5 new franchise owners in the first month of the year. The brand hopes to sign on 25 more units in 2016, with plans to open new franchises in Alabama, Tennessee, Arizona, Boston, Baltimore and Ohio.

According to AdvantaClean’s Chief Strategy and Marketing Officer Matt Phillips, positioning the company as an indoor air quality franchise has been pivotal to their success over the years.

“AdvantaClean was intentionally crafted to eliminate services that did not meet certain margins, production, or customer acquisition requirements. From that, our blend of Light Environmental Services Services™ that AdvantaClean champions today was created,” Phillips said. “These services carved out a niche market for us, and we’ve been able to make homes and businesses clean, safe, healthy and energy-efficient in a way not really seen in this industry.”

But it’s not just the brand’s unique services that have led to their success over the past two decades. The AdvantaClean business model is proven, scalable and recession-resistant. They provide their franchise business owners with the necessary tools and support needed to operate a high-margin, low-overhead business. The brand has also streamlined its offerings and implemented a unique call center, answering all calls for franchise owners, giving them the immediate resolutions their customers need.

“Our model is a lower investment, more manageable business model, with higher margins and a better quality of life. We smartly centralized many aspects of the business to allow the franchisee to focus on local activities—and on making money,” Phillips said.

As the brand continues to grow, Phillips added that ensuring the success of their franchisees will remain at the forefront of everything they do in the years ahead.

“People don’t join AdvantaClean just for the things we do. People join for the people, culture, systems, tools and our full commitment to stay engaged, keeping them happy, growing and profitable,” Phillips added. “Our franchisees want to be the face of AdvantaClean in their community, and they want to thrive by making a difference. We make sure they have everything they need to reach those goals.”

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- franchise growth (topic)
- Home Services (sector)
- business model (topic)
- AdvantaClean (company)
- indoor air quality (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/backed-by-strong-system-advantaclean-starts-new-year-on-strong-footing-3673). Summarized by Burnaze (https://burnaze.com/article/8f1227ac-82a9-4a92-bd9b-27c39f1e8e3e).