---
title: "Valley Morning Star: South Texas a Target Market for Saladworks Development"
url: https://burnaze.com/article/8f44cd30-60a7-4c76-9525-d79ef6045722
source: "1851 Franchise"
original_url: https://1851franchise.com/valley-morning-star-south-texas-a-target-market-for-saladworks-development-3782
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2016-02-29T22:17:45.000Z
modified: 2026-11-01T12:20:48.503Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0d8e58b6cf44d176ccc7e12011a792ca6750160229174345.jpeg
---

# Valley Morning Star: South Texas a Target Market for Saladworks Development

**TL;DR:** Saladworks sees growth opportunity in South Texas, citing a recent study that named Harlingen the fifth-best small market city for fast casual restaurants. The brand is revitalized with a reworked menu and aims to grow in the region.

*originally published in 1851 Franchise on 2016-02-29. [Read the original](https://1851franchise.com/valley-morning-star-south-texas-a-target-market-for-saladworks-development-3782).*

## Story

A recent study published in QSR Magazine named Harlingen, Texas, the fifth-best small market city to open a fast casual restaurant in for 2016. The study was based on industry trends and city population and growth.

Saladworks, the nation's largest fresh-tossed salad franchise, and the company's vice president of development David Wheeler says the South Texas Valley is looking really good for development.

“Saladworks has been around for about 30-plus years," said Wheeler.

The brand is revitalized with a reworked menu and see a really opportunity to grow in South Texas.

“We really see a lot of growth opportunity in the Texas market.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- fast casual (topic)
- market growth (topic)
- Saladworks (company)
- South Texas (location)
- Harlingen, Texas (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/valley-morning-star-south-texas-a-target-market-for-saladworks-development-3782). Summarized by Burnaze (https://burnaze.com/article/8f44cd30-60a7-4c76-9525-d79ef6045722).