---
title: "Barre3 Appoints Emerald Lopez as President to Scale Boutique Fitness Business"
url: https://burnaze.com/article/8f609ff2-c7b7-40eb-84d4-a635d697eb3e
source: "Athletech News"
original_url: https://athletechnews.com/barre3-appoints-emerald-lopez-president/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["People"]
published: 2025-07-17T13:54:37.000Z
modified: 2026-10-31T16:59:29.109Z
image: https://athletechnews.com/wp-content/uploads/2025/07/barre3-e1752760394687.webp
---

# Barre3 Appoints Emerald Lopez as President to Scale Boutique Fitness Business

**TL;DR:** Barre3 has appointed Emerald Lopez as president to scale its hybrid model, following a strong start to the year with the acquisition of Studio Barre. Lopez brings over 15 years of executive experience leading multi-site consumer businesses and will work closely with Barre3 co-founders Sadie and Chris Lincoln.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-07-17. [Read the original](https://athletechnews.com/barre3-appoints-emerald-lopez-president/).*

## Story

Omnichannel fitness and wellness franchise Barre3 has appointed Emerald Lopez as president, a move that signals the boutique fitness leader’s push to scale its hybrid model.

Lopez brings more than 15 years of executive experience leading multi-site consumer businesses and will work closely with Barre3 co-founders Sadie and Chris Lincoln.

The appointment follows a strong start to the year for Portland-based Barre3, which acquired San Diego-based Studio Barre earlier this year, adding 11 locations across California, Montana, Rhode Island and South Carolina. The deal builds on a similar move last fall, when Barre3 converted three Barre Centric studios in New York.

Since launching in 2008, Barre3 has grown to more than 207 women-owned studios across the U.S., Canada and the Philippines. Headquartered in Portland, the franchise operates a digital subscription platform featuring over 2,300 on-demand workouts, as well as an e-commerce arm that offers Barre3-branded activewear, props, kits and beauty and wellness items.

With the brand poised for continued expansion, CEO Sadie Lincoln said Lopez brings the right mix of operational expertise and values-driven leadership to guide Barre3’s next chapter.

“We are thrilled to welcome Emerald to Barre3,” Lincoln said. “Emerald brings a rare combination of people-first leadership with a proven history of driving significant growth strategies, operational scale and community engagement. I am confident Emerald has the vision and expertise to further strengthen our ability to transform women’s well-being while expanding our reach.”

Lopez most recently oversaw a $135 million portfolio as head of NVA Equine North America and previously held operational leadership roles at NVA General Practice and LensCrafters. She holds a doctorate in organizational leadership from City University of Seattle, a master’s degree in international relations from the University of San Diego and a bachelor’s degree in political science from Lewis & Clark College.

“I’m honored to join Barre3 and be part of a brand that’s redefining what it means to pursue wellness,” Lopez said. “This is an incredible opportunity to support a passionate community and help bring Barre3’s powerful mission to even more people. I’ve always been drawn to brands that prioritize holistic well-being and empower individuals, and Barre3 truly embodies that spirit.

My goal is to leverage my experience in driving market growth and optimizing multi-site portfolios to further strengthen Barre3’s unique position in the market and ensure sustainable growth for our studios and digital community.”

## Entities

- franchise expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- executive appointment (topic)
- boutique fitness (topic)
- barre3 (company)
- Sadie Lincoln (person)
- omnichannel fitness (topic)
- Studio Barre (company)
- Chris Lincoln (person)
- Emerald Lopez (person)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/barre3-appoints-emerald-lopez-president/). Summarized by Burnaze (https://burnaze.com/article/8f609ff2-c7b7-40eb-84d4-a635d697eb3e).