---
title: "German Doner Kebab ‘Egg-Cited’ to Be Launching Uk’s First Doner Breakfast Menu"
url: https://burnaze.com/article/8f753c7b-3404-4fde-a53d-ff914d79713a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231206_german_doner_kebab_eggcited_to_be_launching_uks_first_doner_breakfast_menu.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2023-12-06T12:00:00.000Z
modified: 2026-10-31T20:02:55.590Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# German Doner Kebab ‘Egg-Cited’ to Be Launching Uk’s First Doner Breakfast Menu

**TL;DR:** German Doner Kebab is launching its first-ever motorway services location and introducing a new breakfast menu featuring the Doner Egg Brioche. The brand is trialling the menu in London and creating 30 new jobs at the new location in Hertfordshire.

*originally published in Franchising.com on 2023-12-06. [Read the original](https://www.franchising.com/news/20231206_german_doner_kebab_eggcited_to_be_launching_uks_first_doner_breakfast_menu.html).*

## Story

The menu will feature a host of delicious breakfast options, including the stand-out Doner Egg Brioche, which promises to be a cracking start to the day for kebab lovers.

Other morning options across the comprehensive breakfast menu, that will be sure to get kebab fans ‘egg-static', include the mouth-watering Big Breakfast Wrap. The breakfast main is loaded with GDK’s premium, lean doner meat, two free-range eggs, hash brown bites, sliced tomatoes, onion and GDK’s signature melted cheese and garlic sauces. Customers can also fuel up with a cup of coffee from renowned Italian brand Lavazza.

The tempting doner menu has been developed to mark the launch of GDK’s first-ever motorway services concept at Baldock Services, on the A1 in Hertfordshire.

The bumper breakfast offering will initially be available at the new motorway services location which is set to open in December, creating 30 new jobs throughout the area.

Additionally, the brand will also be trialling the menu in London, at its restaurant in Holborn’s Southampton Row.

German Doner Kebab is revolutionising the kebab in the UK, bringing a fresh, high-quality taste sensation that has made it the go-to place to enjoy a kebab.

Freshly prepared in front of customers, the game-changing kebabs combine premium, lean meats imported from Germany and fresh, locally sourced vegetables, served in our world-famous toasted waffle bread with unique signature sauces.

Simon Wallis, GDK CEO, said: *“It is a huge moment for the brand to be making our kebabs available at breakfast.*

*“At GDK, we are on a mission to bring the kebab out of the shadows and reverse the stereotypical associations the great British public have with this product. I can think of no bigger statement that demonstrates our confidence that we can do this than the launch of our new Breakfast range - the Doner Egg Brioche and the Big Breakfast Wrap are a whole new taste experience for breakfast, who’d have thought it…a kebab for breakfast?!*

*“It’s hugely exciting to be launching our motorway services concept as we continue on our journey of reaching more consumers throughout the country, demonstrating the flexibility of both our product and our restaurant format,” he added.*

The address of the new services location is Unit 9 A1(M), 10 Radwell, Baldock. Once opened, German Doner Kebab will offer a full Dine-in experience, as well as Takeaway and Click and Collect. Delivery will soon be available through GDK’s Delivery partners.

## Entities

- Franchising.com (publication)
- QSR (sector)
- German Doner Kebab (company)
- breakfast menu (topic)
- uk expansion (topic)
- menu launch (topic)
- Lavazza (company)
- Simon Wallis (person)
- Baldock Services (location)
- Holborn's Southampton Row (location)
- motorway services (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231206_german_doner_kebab_eggcited_to_be_launching_uks_first_doner_breakfast_menu.html). Summarized by Burnaze (https://burnaze.com/article/8f753c7b-3404-4fde-a53d-ff914d79713a).