---
title: "Wetzel’s Pretzels First Bakery in Edinburg"
url: https://burnaze.com/article/8fbc3f57-e28e-440c-a71c-75a551598ef7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250513_wetzels_pretzels_first_bakery_in_edinburg.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2025-05-13T12:00:00.000Z
modified: 2026-10-31T17:49:37.506Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels First Bakery in Edinburg

**TL;DR:** Wetzel's Pretzels has opened a bakery in Edinburg, Texas, in partnership with Walmart, with franchisee Alan Wilson bringing the brand's signature snacks to the area. This is Wilson's second Wetzel's location and the state's second Walmart bakery.

*originally published in Franchising.com on 2025-05-13. [Read the original](https://www.franchising.com/news/20250513_wetzels_pretzels_first_bakery_in_edinburg.html).*

## Story

Wetzel’s Pretzels (Wetzel’s) has joined forces with Walmart to open the state’s second Walmart bakery in Edinburg, Texas.

Seasoned Wetzel’s franchisee Alan Wilson is bringing the brand’s signature snacks to Edinburg, offering the perfect treat for locals on the go.

“Opening a second Wetzel’s location has been an exciting step in my career as a business owner,” said Wilson. “As a resident of Edinburg, I am looking forward to the community becoming enamored with the product, as we are positioned in a convenient location, where for shoppers it is now easy to enjoy our signature pretzels and snacks.”

“We look forward to Alan opening his second Walmart location with us,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “We are thrilled to bring our beloved pretzels to Edinburg, and we are confident the community will embrace Wetzel’s warmly. We look forward to sharing our iconic flavors and creating memorable experiences for the local community.”

Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California, in 1994. The brand continues to attract a cult-like following in communities through its cool SoCal feel and crave-worthy snacks that cultivate special moments of pure pretzel bliss between friends, family, and colleagues.

## Entities

- Franchising.com (publication)
- QSR (sector)
- Walmart (company)
- franchisee growth (topic)
- Wetzel's Pretzels (company)
- Jon Fischer (person)
- bakery expansion (topic)
- walmart partnership (topic)
- Edinburg (location)
- Alan Wilson (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250513_wetzels_pretzels_first_bakery_in_edinburg.html). Summarized by Burnaze (https://burnaze.com/article/8fbc3f57-e28e-440c-a71c-75a551598ef7).