---
title: "Crain's Dallas: How Brands Can Succeed in New Markets"
url: https://burnaze.com/article/8fdb5da5-5667-4760-8305-892244725b8e
source: "1851 Franchise"
original_url: https://1851franchise.com/nolimitagency/crains-dallas-how-brands-can-succeed-in-new-markets-9825
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2017-02-01T02:21:42.000Z
modified: 2026-11-01T02:12:25.338Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/25484a77e34ac32867b255514de1f0282174.jpg
---

# Crain's Dallas: How Brands Can Succeed in New Markets

**TL;DR:** Lennys Grill & Subs has unveiled North Texas expansion. Sean Fitzgerald, No Limit Agency's chief development strategist, shared his insight on how they can succeed in the market.

*originally published in 1851 Franchise on 2017-02-01. [Read the original](https://1851franchise.com/nolimitagency/crains-dallas-how-brands-can-succeed-in-new-markets-9825).*

## Story

Lennys Grill & Subs has recently unveiled North Texas expansion and Sean Fitzgerald, No Limit Agency's chief development strategist, shared his insight on how they can succeed in the market.

“People are becoming more selective about what they choose to eat rather than just choosing a number on a menu,” Fitzgerald told Crain's Dallas.

His experience includes working on the Quizno's team, a competitor of Lennys. He provided optimism for Lennys as it develops a greater Dallas-Fort Worth presence.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Sean Fitzgerald (person)
- Dallas-Fort Worth, Texas (location)
- Quiznos (company)
- menu trends (topic)
- north texas (location)
- market strategy (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nolimitagency/crains-dallas-how-brands-can-succeed-in-new-markets-9825). Summarized by Burnaze (https://burnaze.com/article/8fdb5da5-5667-4760-8305-892244725b8e).