---
title: "New Alternative Investment Platform Launched by FundFront"
url: https://burnaze.com/article/9008eac2-1024-494b-bc79-151d1679a15e
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/new-alternative-investment-platform-launched-by-fundfront/
category: "Technology"
topics: ["Technology"]
published: 2024-01-26T07:48:35.000Z
modified: 2026-11-01T01:06:16.453Z
image: https://franchisemagazineusa.com/wp-content/uploads/2024/01/pressrelease_507587_1652435758.jpeg
---

# New Alternative Investment Platform Launched by FundFront

**TL;DR:** FundFront, a FinTech company, has launched an alternative investment platform to simplify access to top-tier strategies. The platform, co-founded by Amin Naj, Arman Salavitabar, and Dr. Aric Whitewood, aims to provide investors with direct access to alternative investment opportunities with daily liquidity and low investment minimums.

*originally published in Franchise Magazine USA on 2024-01-26. [Read the original](https://franchisemagazineusa.com/new-alternative-investment-platform-launched-by-fundfront/).*

## Story

FundFront, a cutting-edge FinTech company based in London, has just announced the launch of its innovative alternative investment platform. Co-founded by Amin Naj, Arman Salavitabar, and Dr. Aric Whitewood, all of whom bring extensive experience from leading financial institutions such as J.P. Morgan and Credit Suisse, FundFront aims to simplify access to top-tier alternative investment strategies.

According to Naj, there is a significant gap between investors and opportunities in the alternative investment space due to its complexity, lack of liquidity, and high investment minimums. FundFront’s platform addresses these challenges by streamlining the process and providing a seamless alternative investing experience.

The company’s tech-based infrastructure, strong due diligence capabilities, and partnerships with high-performing fund managers enable it to offer investors direct access to alternative investment opportunities through bank and investment accounts with daily liquidity and low investment minimums. This level of flexibility, transparency, and control allows investors to make their own decisions and select from a curated menu of leading alternative strategies using any combination of products.

Salavitabar emphasized that FundFront’s ultimate goal is to do for alternative investment strategies what ETF companies did for index investing. The platform empowers investors to browse, research, and select from a curated menu of leading alternative strategies, enabling them to invest directly from their bank accounts. The improved liquidity and access that FundFront’s products offer stand to benefit a wide range of individuals, banks, and institutions within the investment community.

In today’s environment, characterized by high inflation and increased market volatility, a traditional portfolio allocation consisting only of equities and bonds may not be sufficient to achieve long-term investment goals. FundFront’s platform provides financial advisors and their investors an opportunity to build a diversified portfolio that reflects their desired balance of profitability, stability, consistency, and control.

FundFront is not just a finance company – it’s a technology platform that unlocks access, removes friction, and delivers a better investing experience while offering liquidity and cost efficiency to investors. With its clear mission and team of experienced professionals, FundFront is poised to revolutionize the world of alternative investing and provide individuals, financial advisors, and institutions with greater access, transparency, and control in their investment decisions.

## Entities

- Franchise Magazine USA (publication)
- Technology (sector)
- J.P. Morgan (company)
- fintech (topic)
- Credit Suisse (company)
- alternative investment (topic)
- investment platform (topic)
- liquidity (topic)
- FundFront (company)
- Amin Naj (person)
- Arman Salavitabar (person)
- Dr. Aric Whitewood (person)

---
Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/new-alternative-investment-platform-launched-by-fundfront/). Summarized by Burnaze (https://burnaze.com/article/9008eac2-1024-494b-bc79-151d1679a15e).