---
title: "Global Franchise Sponsors bfa’s Superbrand"
url: https://burnaze.com/article/901d9732-35bf-4d46-82bf-70b024a84580
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/global-franchise-sponsors-bfas-super-brands
author: "Global Franchise Team"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Development & multi-unit","Marketing"]
published: 2019-03-13T16:40:00.000Z
modified: 2026-10-31T17:30:20.072Z
image: https://images.unsplash.com/photo-1497366811353-6870744d04b2?w=1600&q=80&auto=format&fit=crop
---

# Global Franchise Sponsors bfa’s Superbrand

**TL;DR:** Global Franchise is sponsoring the British Franchise Association's (bfa) new event, bfa Franchise Superbrand, which aims to bring together expanding brands with master franchisees and multi-unit operators. The event will take place on May 16 at The Institute of Engineering Technology in London.

*By Global Franchise Team, originally published in Global Franchise on 2019-03-13. [Read the original](https://www.global-franchise.com/news/global-franchise-sponsors-bfas-super-brands).*

## Story

**This year sees the The British Franchise Association (bfa) launch an important new event which promises to bring together expanding brands with master franchisees and multi-unit operators from the U.K and overseas. It’s one that *Global Franchise* is proud to sponsor.**

The bfa is offering an important new platform to established brands both in the U.K. and to those abroad looking to enter the U.K. It’s a top-flight event which will also be extremely useful to those franchisees aiming to build a portfolio via multi-unit or master franchising. The bfa will be “leveraging our industry associates to target the promotion of all three audiences”.

Bfa Franchise Superbrand is set to become an essential networking opportunity on the franchising calendar and this year is aiming to attract 150 franchisor and franchisee attendees. The event welcomes franchisors, franchisees, professional advisors and suppliers to the industry from brands inside and outside of the UK.

This event has been fine-tuned by experts to ensure that the issue addressed provides you with the answers you need and three special zones (for Superbrands, UK Developers and Franchisee Investors) will ensure that you receive the information most appropriate to your needs.

This year’s keynote speaker, best-selling author and public speaker Michael Heppel, will speak about self-belief and building confidence, getting out of your comfort zone, and becoming futurists, while among the topics under discussion will be:

The U.K. landscape and economic trends Legal issue and the U.K. legal framework Ensuring you are ready to expand in the U.K. The changing face of business Ensuring a good ROI Growing and developing your teams Identifying the right partners Taking your brand to the U.S. Taking your brand to Europe

Global Franchise magazine has long the need for a specialised event which will bring together master franchisees and multi-unit owners with expanding brands based in the U.K. and beyond and we are extremely happy to sponsor this year’s bfa Franchise Superbrand, which will take place 16 May at The Institute of Engineering Technology, in London.

Emily Seddon, Global Franchise’s Head of Editorial, Business, said, “Global Franchise is excited to be sponsoring the bfa Franchise Superbrand Event. As the only magazine focusing on international franchising, we are the industry’s trusted international growth partner, giving established brands the insight, advice and information they need to expand globally with success. This event is a chance for us to share our expertise and help promote a great networking opportunity for brands looking to go global and investors seeking to expand their franchise portfolio.”

**AT A GLANCE** **WHAT:** bfa Franchise Superbrand **WHERE:** The Institute of Engineering Technology, 2, Savoy Place, London WC2R 0BL

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- international expansion (topic)
- multi-unit operators (topic)
- event sponsorship (topic)
- franchise networking (topic)
- The Institute of Engineering Technology (location)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/global-franchise-sponsors-bfas-super-brands). Summarized by Burnaze (https://burnaze.com/article/901d9732-35bf-4d46-82bf-70b024a84580).