---
title: "Sara Waskow"
url: https://burnaze.com/article/902c09f7-d9ac-40d2-9705-b4de3b097d23
source: "1851 Franchise"
original_url: https://1851franchise.com/2023s-top-franchise-brokers-sara-waskow-2723184
category: "General"
published: 2023-08-21T14:09:58.000Z
modified: 2026-11-01T02:07:10.677Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f6cb29cf32cdb39b065cbd8b0368633d7249.jpg
---

# Sara Waskow

**TL;DR:** Sara Waskow, a broker, emphasizes the importance of getting to know clients to provide effective service. She spends hours with clients to help them achieve their goals.

*originally published in 1851 Franchise on 2023-08-21. [Read the original](https://1851franchise.com/2023s-top-franchise-brokers-sara-waskow-2723184).*

## Story

1851 Franchise asked Waskow about her experience as a broker, what makes her successful and some strategies franchisors can use to cast their net wide in the search for great franchisees this year.

In order to provide the best and most effective service possible, Waskow believes it’s vital to really get to know your clients. As such, Waskow says she spends hours with them to ensure she can help them fully realize their goals.

“I spend a lot of time with them as they go through the process,” said Waskow. “I learn from them what they’re learning so I can take that information and decide if we’re on the right track on the opportunities they’re looking at, or if we need to go in a different direction. There’s a lot of communication along the way.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- client relationships (topic)
- franchisee search (topic)
- broker service (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/2023s-top-franchise-brokers-sara-waskow-2723184). Summarized by Burnaze (https://burnaze.com/article/902c09f7-d9ac-40d2-9705-b4de3b097d23).