---
title: "PickUp USA Expands into Boston"
url: https://burnaze.com/article/906539fc-0592-44a9-9641-21bee76b145d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240620_pickup_usa_expands_into_boston.html
category: "Fitness"
industry: "Fitness"
topics: ["Development & multi-unit"]
published: 2024-06-20T12:00:00.000Z
modified: 2026-10-31T20:02:35.592Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# PickUp USA Expands into Boston

**TL;DR:** PickUp USA Fitness has announced the opening of a new location in Hanover, MA, expanding its presence in the Boston area. The new location is a franchised outlet owned by James Medeiros, a long-time resident of Hanover who is passionate about basketball.

*originally published in Franchising.com on 2024-06-20. [Read the original](https://www.franchising.com/news/20240620_pickup_usa_expands_into_boston.html).*

## Story

Founded in 2012, PickUp USA caters to youth and adult basketball enthusiasts.

The new location in Hanover, MA is a franchised outlet owned by James Medeiros. Medeiros is a long-time resident of Hanover who has always been passionate about basketball.

"I love basketball," says Medeiros. "Prior to finding the PickUp USA franchise opportunity, I had been looking to open something similar to this for a few years. Hanover has some places for tournaments and training, but nothing like PickUp USA. I'm excited to introduce this concept to our market."

The PickUp USA in Hanover is wrapping up its pre-sales campaign and targeting a soft opening in early July.

"The market has responded very well," Ronquillo said in an interview. "Even before we dialed up the marketing efforts, we were seeing substantial organic demand from youth and adult consumers. We believe we are going to beat our projections for this club."

Basketball has among the nation's highest participation rates for people across a wide spectrum of ages and skill levels. PickUp USA started in 2012 offering services exclusively for adults, but quickly added youth programming to their menu. The company's website and social media feeds highlight their "PickUp basketball with referees" for adults, and their youth basketball development league for kids.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Fitness (sector)
- franchise opening (topic)
- location growth (topic)
- Boston (location)
- PickUp USA (company)
- James Medeiros (person)
- Hanover, MA (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240620_pickup_usa_expands_into_boston.html). Summarized by Burnaze (https://burnaze.com/article/906539fc-0592-44a9-9641-21bee76b145d).