---
title: "Unscripted: TeamUp's Tim Green on Member Acquisition, Retention"
url: https://burnaze.com/article/909624be-cecd-4ecb-86ec-bfd0449cbcf9
source: "Athletech News"
original_url: https://athletechnews.com/unscripted-podcast-teamup-tim-green-member-acquisition-retention/
author: "Athletech Studios"
category: "Fitness"
industry: "Fitness"
topics: ["Finance & M&A"]
published: 2024-11-28T17:00:00.000Z
modified: 2026-10-31T18:15:38.390Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Unscripted: TeamUp's Tim Green on Member Acquisition, Retention

**TL;DR:** Tim Green, chief operating officer at TeamUp, discusses key trends in the fitness industry on Athletech News' Unscripted podcast, including member acquisition and retention. TeamUp is pushing into the United States fitness market.

*By Athletech Studios, originally published in Athletech News on 2024-11-28. [Read the original](https://athletechnews.com/unscripted-podcast-teamup-tim-green-member-acquisition-retention/).*

## Story

In the latest episode of Athletech News’ Unscripted podcast, Tim Green, chief operating officer at fitness booking management platform TeamUp, joins co-hosts Edward Hertzman and Eric Malzone to break down key trends in the fitness industry, with an eye toward member acquisition and retention.

Green, Hertzman and Mazlone discuss the impact GLP-1 weight-loss drugs may have on the fitness industry, strategies for member acquisition and retention and the importance of human-centric marketing in the era of AI. Watch this episode of “Unscripted” for unfiltered takes on the following:

- TeamUp’s push into the United States fitness market

- Is fitness truly recession proof?

- Why customer acquisition remains the most vexing problem for operators

- (0:00 – 7:25): Introductions and the importance of networking events

- (7:25 – 11:12) Headwinds and tailwinds in the fitness industry

- (11:12 – 15:18) Can GLP-1s help unlock more fitness customers?

- (15:18 – 19:32) Pain points for studio operators

- (19:32 – 22:25) The role of customer service in business success

- (22:25 – 26:17) Returning to basics in marketing strategies

- (26:17 – 29:18) Challenges in retaining new clients

## Entities

- Fitness (sector)
- Athletech News (publication)
- fitness industry (topic)
- United States (location)
- marketing strategies (topic)
- us market expansion (topic)
- Edward Hertzman (person)
- member retention (topic)
- Eric Malzone (person)
- TeamUp (company)
- member acquisition (topic)
- Tim Green (person)

---
Originally reported by Athletech Studios, Athletech News (https://athletechnews.com/unscripted-podcast-teamup-tim-green-member-acquisition-retention/). Summarized by Burnaze (https://burnaze.com/article/909624be-cecd-4ecb-86ec-bfd0449cbcf9).