---
title: "City Officials Tour New Speed Queen Laundry In Long Beach"
url: https://burnaze.com/article/90b3f387-9549-4cf0-8eff-b1f7138b3d1e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220620_city_officials_tour_new_speed_queen_laundry_in_long_beach.html
category: "Home Services"
industry: "Home Services"
published: 2022-06-20T12:00:00.000Z
modified: 2026-11-01T22:33:03.894Z
image: https://images.unsplash.com/photo-1581578731548-c64695cc6952?w=1600&q=80&auto=format&fit=crop
---

# City Officials Tour New Speed Queen Laundry In Long Beach

**TL;DR:** California's first Speed Queen Laundry franchise location in Long Beach has attracted attention with visits from city officials, offering a customer-focused business and adding job opportunities to residents. The location features cutting-edge technology and a literacy program, Speed Queen Wash and Learn.

*originally published in Franchising.com on 2022-06-20. [Read the original](https://www.franchising.com/news/20220620_city_officials_tour_new_speed_queen_laundry_in_long_beach.html).*

## Story

Ripon, Wis. - Though open just a little over a month, California’s first Speed Queen Laundry franchise location is already attracting attention with visits from a pair of VIPs over the weekend.

The Long Beach store, located at 1526 East 4th St., played host to visits by Long Beach Mayor Robert Garcia, and Long Beach Councilwoman Cindy Allen. Both officials thanked owners Saba Safiari and Robert Rafia for bringing a truly exceptional customer-focused business to the neighborhood as well as adding job opportunities to residents.

Safiari was excited to walk the city officials through the store and share how Speed Queen Laundry stores are changing perceptions of what laundromats can be.

“Our facilities are super clean, we do more than any other brand to promote safety, and this is where folks come and can expect a nice place for their family to be. We are always attended, and our staff are always willing to help," he said.

Rafia added that the business is doing more than giving the area a great place to do laundry; he’s proud of their giving back to the community.

“I love all the many things we do for our communities, globally, but also right here in our neighborhood. Next week, for example, we'll be launching Speed Queen Wash and Learn. We're pioneering a literacy program that will provide free new books, as well as opportunities for students of local teaching programs to come and get live experience as guest readers,” Rafia said.

Speed Queen Laundry franchises feature cutting edge technology such as touchscreen controls, app-based payment and rewards programs for frequent customers. Fast, efficient washer-extractors and tumble dryers offer customer exceptional flexibility to tailor cycles, while getting them in and out in an hour, all in a clean, well-lit environment with vibrant colors.

Leveraging the brand’s more than 110 years of industry experience and branding as well as off-site management technology, Speed Queen Laundromat franchises enable investors to tap into the average return on investment of 30 percent that vended laundries offer.

Speed Queen provides coin laundry owners with a variety of innovative and reliable commercial washers, dryers and laundromat equipment. As an industry leader, Speed Queen is dedicated to providing its market expertise to help grow the self-serve laundry industry. To accomplish this, the company offers Speed Queen Financial Services, which provides a continuum of stable, long-term capital solutions specifically for the laundry industry.

The brand is an entity of Ripon, Wis.-based Alliance Laundry Systems LLC, a leading global manufacturer of commercial laundry products and provider of services for laundromats, multi-housing laundries and on-premises laundries.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- community involvement (topic)
- franchise location (topic)
- technology integration (topic)
- laundry services (topic)
- Long Beach (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220620_city_officials_tour_new_speed_queen_laundry_in_long_beach.html). Summarized by Burnaze (https://burnaze.com/article/90b3f387-9549-4cf0-8eff-b1f7138b3d1e).