---
title: "The Brass Tap recognizes need for beer expertise"
url: https://burnaze.com/article/911f27fe-13fb-4deb-bdd2-16790f6002f2
source: "1851 Franchise"
original_url: https://1851franchise.com/the-brass-tap-recognizes-need-for-beer-expertise-1302
category: "Retail"
industry: "Retail"
published: 2015-03-17T20:15:00.000Z
modified: 2026-11-01T22:34:29.653Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/681c90011a481fced7241ef2d23623f87138.jpg
---

# The Brass Tap recognizes need for beer expertise

**TL;DR:** The Brass Tap, a craft beer bar, recognizes the need for beer expertise among its staff to stay competitive in the market. The franchise provides its employees with a crash course in beer to help customers choose from its 80 beers on tap and ever-changing lineup.

*originally published in 1851 Franchise on 2015-03-17. [Read the original](https://1851franchise.com/the-brass-tap-recognizes-need-for-beer-expertise-1302).*

## Story

Beer is serious business. While Budweiser may be content to bill itself as a “macro” beer company (the brand’s tone-deaf Super Bowl ad certainly got people talking - mostly to complain about the taste of Budweiser), the microbrew world continues to thrive (check out Jeremy Williams’ excellent short film regarding the U.S.

craft beer explosion above).However, while an ever-expanding menu of beers means more options for consumers, it also translates to more work for businesses serving up suds. Take the crew at The Brass Tap in Greenfield, Wis.

as an example. A recent article from the Milwaukee Journal Sentinel highlighted the lengths bartenders are going to to stay up to date on all things craft beer. The Sentinel reported that servers at the Florida-based chain were given a crash course in beer through a four-day schooling session, including a trip to a local brewery to learn about hops, malts and everything else that makes beer America’s favorite amber nectar.

The Brass Tap boasts 80 beers on tap and an ever-changing lineup. However, the franchise makes sure its employees are knowledgeable enough to help customers choose just the right beverage. It’s touches like this that will help a franchise stand out from the competition among beer connoisseurs.

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- The Brass Tap (company)
- competition (topic)
- craft beer (topic)
- Milwaukee (company)
- staff training (topic)
- Greenfield, Wis. (location)
- beer expertise (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-brass-tap-recognizes-need-for-beer-expertise-1302). Summarized by Burnaze (https://burnaze.com/article/911f27fe-13fb-4deb-bdd2-16790f6002f2).