---
title: "Silicon Valley Era-Affiliated Brokerage Announces Latest Strategic Partnership"
url: https://burnaze.com/article/91259a7a-5c55-4f2c-a5f8-bc6189794d61
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260430_silicon_valley_eraaffiliated_brokerage_announces_latest_strategic_partnersh.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2026-04-30T12:00:00.000Z
modified: 2026-10-31T20:09:10.561Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# Silicon Valley Era-Affiliated Brokerage Announces Latest Strategic Partnership

**TL;DR:** ERA Powered announces its partnership with Legacy Real Estate & Associates, connecting offices in the San Francisco Bay Area. The partnership aims to bridge multiple platforms and position the companies for growth in the Bay Area and beyond.

*originally published in Franchising.com on 2026-04-30. [Read the original](https://www.franchising.com/news/20260430_silicon_valley_eraaffiliated_brokerage_announces_latest_strategic_partnersh.html).*

## Story

Founded in 2014 by Brett Jennings, a Harvard-trained negotiation specialist and recognized industry leader, Real Estate Experts ERA Powered has grown into a reputable service provider in Silicon Valley. Beth Lazar, CEO of Real Estate Experts ERA Powered, joined Jennings in 2021, bringing a strong background in brand strategy, organizational development, and leadership. The firm has reported production and sales activity across residential and commercial sectors.

Led by Bill Aboumrad, Legacy Real Estate Experts ERA Powered – founded by Aboumrad’s father – has grown into a Bay Area brokerage. The firm has earned recognitions from industry publications.

In 2013, Aboumrad’s firm adopted the ERA Powered branding model. The firm is now part of the ERA network.

“This is a strategic, values-aligned partnership – not a traditional real estate acquisition,” said Aboumrad. “Legacy isn’t changing who we are; we’re changing what’s possible. Most brokerages operate within one ecosystem, but this partnership allows us to bridge the best of multiple platforms. The result is a deeply aligned leadership team with a reach that spans well beyond the real estate industry, positioning us favorably for growth in the Bay Area and beyond.”

“What makes this partnership so exciting is not just what we’re building, but who we’re building it with,” said Lazar. “We came together around shared values and a common mission – helping people create a better life through real estate – and together, we’re creating greater opportunities for the clients and agents we serve, grounded in true expertise.”

## Entities

- Franchising.com (publication)
- Business Services (sector)
- brand expansion (topic)
- real estate brokerage (topic)
- strategic partnership (topic)
- Bay Area (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260430_silicon_valley_eraaffiliated_brokerage_announces_latest_strategic_partnersh.html). Summarized by Burnaze (https://burnaze.com/article/91259a7a-5c55-4f2c-a5f8-bc6189794d61).