---
title: "Nation’s Restaurant News: Jamba CMO Debuts Fast-Casual Restaurant"
url: https://burnaze.com/article/913cdaff-3df7-4d8f-ba5d-96a53a5a76d3
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-jamba-cmo-debuts-fast-casual-restaurant-2703058
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit","People"]
published: 2017-06-19T14:09:02.000Z
modified: 2026-11-01T03:13:34.953Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2a936bf6b748f723e5e071a4015e5e932933.jpg
---

# Nation’s Restaurant News: Jamba CMO Debuts Fast-Casual Restaurant

**TL;DR:** Jamba Juice CMO Rachel Phillips-Luther has opened a new healthful fast-casual restaurant, Up Inspired Kitchen, with her husband Mike Luther and chef Todd Duplechan. The restaurant's menu is inspired by trendy diets including Paleo, Whole 30 and gluten-free.

*originally published in 1851 Franchise on 2017-06-19. [Read the original](https://1851franchise.com/nations-restaurant-news-jamba-cmo-debuts-fast-casual-restaurant-2703058).*

## Story

Jamba Juice CMO has another restaurant industry concept up her sleeve. According to a recent Nation’s Restaurant News article , Rachel Phillips-Luther and her husband, Mike Luther have opened a personal project call Up Inspired Kitchen, a healthful fast-casual restaurant that encourages daytime lingering.

Both having a background in the industry, the Luthers partnered with Todd Duplechan, chef and owner at Lenoir in Austin, Texas. The menu is inspired by trendy diets including Paleo, Whole 30 and gluten-free.

“When developing the concept of Up, we realized there were limited options in this healthier space among fast-casual restaurants,” said Phillips-Luther. “We wanted to prove that real food, honestly sourced with no processed ingredients, could still deliver on flavor. Breakfast should be about fueling up, not being weighted down with unhealthy additives.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- restaurant industry (topic)
- fast casual (topic)
- Nation's Restaurant News (publication)
- Jamba Juice (company)
- health food (topic)
- new restaurant concept (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-jamba-cmo-debuts-fast-casual-restaurant-2703058). Summarized by Burnaze (https://burnaze.com/article/913cdaff-3df7-4d8f-ba5d-96a53a5a76d3).