---
title: "NYC’s Iconic Mamoun’s Falafel Continues Unprecedented Expansion Across New Jersey"
url: https://burnaze.com/article/9148cccb-1188-4815-967e-e6fc6b58cc4f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200831_nycs_iconic_mamouns_falafel_continues_unprecedented_expansion_across_new_je.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2020-08-31T12:00:00.000Z
modified: 2026-11-01T02:36:47.026Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# NYC’s Iconic Mamoun’s Falafel Continues Unprecedented Expansion Across New Jersey

**TL;DR:** Mamoun's Falafel is expanding across New Jersey with a new location in East Rutherford, part of 25 franchise locations coming to the state. The brand is on target to expand beyond 1,000 units within the next few years.

*originally published in Franchising.com on 2020-08-31. [Read the original](https://www.franchising.com/news/20200831_nycs_iconic_mamouns_falafel_continues_unprecedented_expansion_across_new_je.html).*

## Story

Located in a 2,000-square-foot space at Rutherford Commons at 150 Route 17 in East Rutherford, the new restaurant joins Mamoun’s corporate locations in Hoboken and Princeton and three other locations run by franchisees, Prospect Capital Restaurants.

“Since the soft opening, the daily sales have been great,” said Hussam Chater, CEO of Mamoun’s Falafel. “We’re in uncharted territory. Holding a grand opening during the pandemic is tricky, but the soft opening sales have shown us that a grand opening isn’t always necessary to success when the community loves the brand.”

“This franchisee opened their Paramus location just before the pandemic closed dine in,” says Dan Rowe, Fransmart CEO, “Now, as New Jersey is easing restrictions, they’re opening another in East Rutherford. This really speaks to the ability of the brand to thrive through tough times, just like they have done for almost 50 years.”

Mamoun’s Falafel is on target to expand beyond 1,000 units within the next few years, as interest in New York City’s oldest and favorite falafel brand increases daily. The brand is iconic, having grown from a single 200-square -foot store opened by Syrian immigrant Mamoun Chater in 1971. Today, the company is run by Mamoun’s four sons and has grown beyond their father’s dreams of a small family restaurant. Franchising has allowed Mamoun’s Falafel to expand across the U.S. rapidly with new units opening on both coasts within the new few months.

Mamoun’s Falafel Restaurant is a New York City institution and one of the oldest falafel restaurants in New York. Founded in 1971, the family run business is dedicated to authentic traditional Middle Eastern cuisine including falafel, shawarma and baba-ghanouj. Everything is made from scratch using only the freshest natural ingredients and the finest imported spices.

The brand has been featured on Food Network and the Travel Guide Channel and is listed in the book 1000 Places To See Before You Die. Mamoun’s Falafel currently operates nine locations in New York City, New Jersey, Pennsylvania and Connecticut. For more information, visit the Mamoun’s Falafel website.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise growth (topic)
- new jersey (location)
- Fransmart (company)
- Dan Rowe (person)
- new jersey expansion (topic)
- East Rutherford (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200831_nycs_iconic_mamouns_falafel_continues_unprecedented_expansion_across_new_je.html). Summarized by Burnaze (https://burnaze.com/article/9148cccb-1188-4815-967e-e6fc6b58cc4f).