--- title: "Multi-Unit Franchisee Insight - Measuring Growth & Looking Ahead" url: https://burnaze.com/article/915e4a39-1fec-49aa-992c-0b7ceb33ca2a source: "Franchising.com" original_url: https://www.franchising.com/articles/multiunit_franchisee_insight__measuring_growth__looking_ahead.html author: "Multi-Unit Franchisee" category: "Franchisors" industry: "Franchise Industry" segment: "Franchisors" topics: ["Development & multi-unit"] published: 2020-03-30T07:00:00.000Z modified: 2026-11-01T04:09:44.818Z image: https://imgs.franchising.com/art/articles/5214_plate.jpg --- # Multi-Unit Franchisee Insight - Measuring Growth & Looking Ahead **TL;DR:** Multi-unit franchisees Tierra Encantada, Shahid Hashmi, and Robert Wiggins, Jr. share their insights on measuring growth and their goals for the future. They aim to expand their businesses, with Tierra Encantada hoping to have three to five locations open in 5-10 years. *By Multi-Unit Franchisee, originally published in Franchising.com on 2020-03-30. [Read the original](https://www.franchising.com/articles/multiunit_franchisee_insight__measuring_growth__looking_ahead.html).* ## Story We talk to successful multi-unit operators regularly here at Franchise Update Media. These busy on-the-go people share great insight and wisdom with us through our profile stories in Multi-Unit Franchisee magazine. Here, from our archives, are some insightful responses from some of these franchisees. **Growth meter: How do you measure your growth?** By staying true to my vision and monitoring KPIs. **Vision meter: Where do you want to be in 5 years? 10 years?** For Tierra Encantada, I hope to have three to five locations open and operating. With my Liberty Tax business, I hope to continue to grow the brand in my markets and grow revenue as well. ***Mohammad "Kash" Akhtar**, multi-unit franchisee of Tierra Encantada/Liberty Tax* **Growth meter: How do you measure your growth?** Comparable sales to the year before with a focus on growing sales--individual store sales and as a whole portfolio. **Vision meter: Where do you want to be in 5 years? 10 years?** Right where I am today. ***Shahid Hashmi**, multi-unit franchisee of Popeyes, ZIPS Dry Cleaners, and Retro Fitness* **Growth meter: How do you measure your growth? ** By unit sales increase over the previous year, not by the number of units added. **Vision meter: Where do you want to be in 5 years? 10 years? ** In 5 years I would like to have around 15 restaurants with strong management. In 10 years I hope to have turned over our business to our son and that my wife and I are traveling the world. ***Robert Wiggins, Jr. ## Entities - Franchising.com (publication) - Franchise Industry (sector) - growth strategy (topic) - Multi-Unit Franchisee (person) - Popeyes (company) - multi-unit franchisee (topic) - Retro Fitness (company) - Tierra Encantada (company) - expansion goals (topic) --- Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/multiunit_franchisee_insight__measuring_growth__looking_ahead.html). Summarized by Burnaze (https://burnaze.com/article/915e4a39-1fec-49aa-992c-0b7ceb33ca2a).