---
title: "California Tortilla Brings the Fun Back for Discovery Channel’s Shark Week"
url: https://burnaze.com/article/91678c2a-1d8f-4eb4-881d-1cdb9a8814ba
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250716_california_tortilla_brings_the_fun_back_for_discovery_channels_shark_week.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2025-07-16T12:00:00.000Z
modified: 2026-11-01T22:32:32.354Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# California Tortilla Brings the Fun Back for Discovery Channel’s Shark Week

**TL;DR:** California Tortilla is promoting Shark Week with free hats and tacos for customers who purchase a fish taco. The promotion is part of the brand's 30th anniversary celebration, bringing back fun and familiar touches.

*originally published in Franchising.com on 2025-07-16. [Read the original](https://www.franchising.com/news/20250716_california_tortilla_brings_the_fun_back_for_discovery_channels_shark_week.html).*

## Story

Potomac, MD – California Tortilla is taking a bite out of summer with the return of its Shark Week promotion. Starting Wednesday, July 23, guests who purchase a fish taco will receive a free Shark Fin Hat, available only in-store while supplies last. To keep the flavor frenzy going, guests who wear the hat back by the end of the month get a Free Fish Taco when they make any purchase. Plus, any guests who model the hat, post on any social media platform and tag @caltort will get a free taco added to their Burrito Elito account.

“Shark Week has always brought out the fun in our guests and in us,” said Keith Goldman, President & CEO of California Tortilla. “This promotion is the perfect mix of flavor, nostalgia, and just plain fun. We’re all about delivering bold food and experiences, and nothing says that quite like free tacos and a fin on your head.”

The return of the Shark Week promotion nods to the brand’s 30th anniversary, a milestone marked by bringing back a few fun, familiar touches that reflect what CalTort does best: bold food, good times, and a little offbeat energy. Whether it’s Pop-Tart giveaways, the Wall of Flame hot sauce bar, or the Burrito Elito loyalty program, the brand has always found ways to surprise and engage its customers beyond the menu. Shark Week is one more example of how CalTort keeps fast-casual fresh, in flavor and experience.

## Entities

- Franchising.com (publication)
- QSR (sector)
- fast casual (topic)
- qsr marketing (topic)
- brand anniversary (topic)
- California Tortilla (company)
- Keith Goldman (person)
- Discovery Channel (company)
- shark week promotion (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250716_california_tortilla_brings_the_fun_back_for_discovery_channels_shark_week.html). Summarized by Burnaze (https://burnaze.com/article/91678c2a-1d8f-4eb4-881d-1cdb9a8814ba).