--- title: "The Amazing Lash Studio® Brand Lands at the Top of the 2020 Franchise Times Fast & Serious List" url: https://burnaze.com/article/92017a70-affe-4fc7-8c08-92fe1e2f8e10 source: "Franchising.com" original_url: https://www.franchising.com/news/20200115_the_amazing_lash_studioreg_brand_lands_at_the_top_.html category: "Wax, brow & lash" industry: "Beauty & Wellness" segment: "Wax, brow & lash" published: 2020-01-15T12:00:00.000Z modified: 2026-11-01T22:33:28.953Z image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop --- # The Amazing Lash Studio® Brand Lands at the Top of the 2020 Franchise Times Fast & Serious List **TL;DR:** The Amazing Lash Studio brand ranked No. 5 on the 2020 Franchise Times Fast & Serious list, with 240 studios open across nearly 40 states and Canada. The brand has been on a significant growth trajectory over the last few years, with plans to continue growing with another 40 studios slated to be opened throughout 2020. *originally published in Franchising.com on 2020-01-15. [Read the original](https://www.franchising.com/news/20200115_the_amazing_lash_studioreg_brand_lands_at_the_top_.html).* ## Story Scottsdale, Ariz. - The Amazing Lash Studio® brand, the nation’s largest and fastest-growing eyelash extension franchise beauty brand, ranked No. 5 on the 2020 Franchise Times Fast & Serious list. In 2019, the brand ranked No. 4 on the list and was the highest-ranking newcomer. The Fast & Serious list ranks the 40 smartest-growing franchise brands in the US based on a proprietary formula that emphasizes sustainable unit-level and studio count growth. As the category leader in the eyelash extension space, the Amazing Lash Studio brand has been defining the beauty category since its inception. The brand has been on a significant growth trajectory over the last few years - with 75 open studios in 2016 to approximately 240 studios today. The brand is expecting to continue this growth with another 40 slated to be opened throughout 2020. "We're excited to see the continued growth of the Amazing Lash Studio brand," said Chief Executive Officer Heather Elrod. "Just as important, however, I'm excited to see our increased level of support and focus on applying the right resources that enable our franchisees to sustain a high level of profitable growth in their businesses. It's an honor to be recognized again this year for our strategic growth by Franchise Times on its Fast & Serious list.” As a category, demand for eyelash extensions continues to rapidly grow, with trial among beauty consumers doubling from 2016 through 2019, according to Poshly, a national beauty consumer market research company. Amazing Lash Studio is filling a gap in the industry by making the service available to the masses with its more accessible price point. “We are the category leader in an emerging market and are poised for explosive growth,” adds Elrod. “Our biggest opportunity in growing the brand is educating women that lash extensions should be a part of their beauty regimen. As the industry innovation leader, our goal is to also be the industry educator.” In 2019, the beauty brand continued to lead the eyelash extension category with the launch of Featherweight Volume Lashes™ and Lash Lift™. In 2020, the Amazing Lash Studio brand aims to continue to be the category leader with the planned launch of new brow services and retail products. The brand is setting the bar for eyelash extension studios across the nation with its patented application process and arguably the most rigorous lash stylist training program in the industry. Founded in 2010, Amazing Lash Studios apply semi-permanent eyelash extensions with a patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013 and to date has approximately 240 open studios in 25 states. In 2019, the brand landed No. 4 in the Franchise Times Fast & Serious, No. 71 on Entrepreneur’s Fastest-Growing Franchises ranking, No. 340 on Entrepreneur’s Franchise 500® list, and No. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® and the Amazing Lash Studio + design are registered trademarks owned by Amazing Lash Franchise, LLC. ## Entities - Franchising.com (publication) - unit expansion (topic) - Beauty & Wellness (sector) - Entrepreneur (publication) - franchise ranking (topic) - brand growth (topic) - Franchise Times (publication) - beauty and wellness (topic) - Amazing Lash Studio (company) - Heather Elrod (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20200115_the_amazing_lash_studioreg_brand_lands_at_the_top_.html). Summarized by Burnaze (https://burnaze.com/article/92017a70-affe-4fc7-8c08-92fe1e2f8e10).