---
title: "Fast Casual: Loyalty Programs Attract Millennial Consumers"
url: https://burnaze.com/article/92365ef8-38de-4bf9-be3e-1116885dd6ed
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-loyalty-programs-attract-millennial-consumers-4928
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Technology","Marketing"]
published: 2016-06-14T18:13:00.000Z
modified: 2026-11-01T04:15:14.953Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/bf004ac384df9f9cfb06563121ae9f0f6594160614113723.jpg
---

# Fast Casual: Loyalty Programs Attract Millennial Consumers

**TL;DR:** Loyalty programs attract millennial consumers and drive revenue for businesses, according to Bond Brand Loyalty's sixth annual loyalty report. The report found that consumer satisfaction with loyalty programs remains steady at 32 percent.

*originally published in 1851 Franchise on 2016-06-14. [Read the original](https://1851franchise.com/fast-casual-loyalty-programs-attract-millennial-consumers-4928).*

## Story

That's the feedback from Bond Brand Loyalty and its sixth annual loyalty report. The report was conducted in collaboration with Visa and is the largest of its kind, according to a news release.

The report obtained responses from roughly 12,000 U.S. and 7,000 Canadian consumers on 58 different loyalty program dimensions including actual behavior changes as the result of such programs.

Major findings reveal consumer satisfaction with such programs remains steady — at the same 32 percent rate as last year — despite significant innovations. The study also found that although such programs are challenging to pull off, those who do it well not only cut operational costs, but also have substantial positive effects on customer behavior.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- revenue growth (topic)
- loyalty programs (topic)
- millennial consumers (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-loyalty-programs-attract-millennial-consumers-4928). Summarized by Burnaze (https://burnaze.com/article/92365ef8-38de-4bf9-be3e-1116885dd6ed).