---
title: "San Antonio Business Journal: Small franchise concepts amplifying presence"
url: https://burnaze.com/article/9258cbc4-29c7-4078-894a-049a1d7d7067
source: "1851 Franchise"
original_url: https://1851franchise.com/san-antonio-business-journal-small-franchise-concepts-amplifying-presence-2278
category: "Restaurants"
industry: "Restaurants"
published: 2015-08-17T20:15:00.000Z
modified: 2026-11-01T22:34:28.920Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc2391.png
---

# San Antonio Business Journal: Small franchise concepts amplifying presence

**TL;DR:** Lenny's Subs plans to expand its presence in San Antonio, Texas, with 15 new restaurants over the next 18 months. The brand currently has four locations in the area and is looking to increase its footprint.

*originally published in 1851 Franchise on 2015-08-17. [Read the original](https://1851franchise.com/san-antonio-business-journal-small-franchise-concepts-amplifying-presence-2278).*

## Story

Lenny's Subs has San Antonio, Texas, expansion on the mind, and is planning to increase its presence in the market. The brand currently has four locations in the area and is looking to use that footprint to expand–mainly in the northwestern submarket–to bring 15 new restaurants over the next 18 months and 25 by 2018.San Antonio’s growing population and job market is making it an attractive city for franchises, particularly for food concepts.

Bob Ritter, Lenny's Subs vice president of franchise and market development, said the growth and economics in San Antonio are "really perfect" for franchisees."When you go in with a smaller brand, the biggest key will be to get the product in people's mouths," Ritter said. He said the brand looks for locations that have a significant business presence around it, high traffic, an evening crowd, and visibility from the road.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- market growth (topic)
- San Antonio (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/san-antonio-business-journal-small-franchise-concepts-amplifying-presence-2278). Summarized by Burnaze (https://burnaze.com/article/9258cbc4-29c7-4078-894a-049a1d7d7067).