---
title: "Business Insider: Pizza Hut has a new box that turns into a movie projector for your smartphone"
url: https://burnaze.com/article/93016fb0-6332-4638-b20d-ad9024bb5f37
source: "1851 Franchise"
original_url: https://1851franchise.com/business-insider-pizza-hut-has-a-new-box-that-turns-into-a-movie-projector-for-your-smartphone-1782
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2015-06-09T21:16:53.000Z
modified: 2026-11-01T04:16:11.129Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7481fe42be7ac9b80368fc039cee04081852.jpg
---

# Business Insider: Pizza Hut has a new box that turns into a movie projector for your smartphone

**TL;DR:** Pizza Hut introduces a pizza box that turns into a movie projector and offers a free movie download for non-Netflix users. The Blockbuster Box is only available from Hong Kong locations for the time being.

*originally published in 1851 Franchise on 2015-06-09. [Read the original](https://1851franchise.com/business-insider-pizza-hut-has-a-new-box-that-turns-into-a-movie-projector-for-your-smartphone-1782).*

## Story

Who doesn’t like a slice of pizza while enjoying their favorite flick? Pizza Hut is betting the number of dissenters is low, and is putting its money, or should we say box, where its mouth is.

Business Insider recently reported that Pizza Hut rolled out the Blockbuster Box, a pizza box that turns into a movie projector for smartphones, as part of a marketing stunt.

Additionally, the pizza company printed a QR code on each box that will allow non-Netflix users to download a free movie.

The bad news? These awesome little boxes are only available from Hong Kong locations for the time being.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- location expansion (topic)
- Pizza Hut (company)
- product launch (topic)
- Netflix (company)
- Hong Kong (location)
- marketing stunt (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/business-insider-pizza-hut-has-a-new-box-that-turns-into-a-movie-projector-for-your-smartphone-1782). Summarized by Burnaze (https://burnaze.com/article/93016fb0-6332-4638-b20d-ad9024bb5f37).