--- title: "Consumer Confidence Increases in December" url: https://burnaze.com/article/93430ad7-d898-49c5-babf-6a18fb8f4b31 source: "Franchising.com" original_url: https://www.franchising.com/articles/20250120_consumer_confidence_increases_in_december.html author: "M. Scott Morris" category: "Finance" topics: ["Finance & M&A"] published: 2025-01-20T08:00:00.000Z modified: 2026-10-31T20:10:46.112Z image: https://imgs.franchising.com/art/articles/9240_plate.jpg --- # Consumer Confidence Increases in December **TL;DR:** Consumer confidence increased in December, with a score of 57.8, according to Numerator's Consumer Confidence Score. The score reflects growing levels of comfort across the board, including the job market, household finances, and spending comfort levels. *By M. Scott Morris, originally published in Franchising.com on 2025-01-20. [Read the original](https://www.franchising.com/articles/20250120_consumer_confidence_increases_in_december.html).* ## Story According to Numerator, consumer confidence increased in December with growing levels of comfort across the board. The December Consumer Confidence Score was 57.8 (+1. 5 vs. November), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. The Numerator Consumer Sentiment Tracker provides a comprehensive monthly view of consumer confidence, spending and saving considerations, and future financial outlook. Here's the latest: 38% of consumers think it's very or somewhat easy to find employment in the current job market. 51% of consumers say their household's financial situation is currently good or very good. 43% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Consumers with spare cash say they're putting it in savings (37%) and paying down debts (35%) while 12% of consumers say they do not have any spare cash. Given the holiday season, more than one in four consumers (28%) said they were using spare cash to vacation or travel. To save money, consumers are shopping for items on sale (42%), using coupons/discount codes (41%), and cooking at home (40%). Thinking about one year from now, 32% think their finances will be better than they are now, 49% think they'll be the same, and 19% think they'll be worse. ## Entities - Franchising.com (publication) - General (sector) - M. Scott Morris (person) - Numerator (company) - consumer confidence (topic) - financial outlook (topic) - spending habits (topic) --- Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/20250120_consumer_confidence_increases_in_december.html). Summarized by Burnaze (https://burnaze.com/article/93430ad7-d898-49c5-babf-6a18fb8f4b31).