---
title: "Nation’s Restaurant News: July Same-Store Sales Tumble"
url: https://burnaze.com/article/9392504f-cac4-4c27-87ad-52bc1dd42c53
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-july-same-store-sales-tumble-2703672
category: "Restaurants"
industry: "Restaurants"
topics: ["Finance & M&A"]
published: 2017-08-14T16:11:03.000Z
modified: 2026-11-01T04:12:06.797Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c0f5ebc31ec179ae476cf8bc6f9c2d946792.jpg
---

# Nation’s Restaurant News: July Same-Store Sales Tumble

**TL;DR:** Restaurant sales fell 2.8 percent in July, with same-store traffic declining 4.7 percent, according to Nation's Restaurant News. Same-store sales fell 2.8 percent in July, showing a 1.8 percent decrease since June.

*originally published in 1851 Franchise on 2017-08-14. [Read the original](https://1851franchise.com/nations-restaurant-news-july-same-store-sales-tumble-2703672).*

## Story

Restaurant sales fell in July once again after the industry saw small signs of improvement in previous months. According to a recent Nation’s Restaurant News article, same-store sales fell 2.8 percent in July, showing a 1.8 percent decrease since June and same-store traffic fell 4.7 percent.

“July proved to be a tough month for chain restaurants,” said Victor Fernandez, executive director of insights and knowledge for TDn2K. “Based on recent trends, we were cautiously optimistic that the tide was turning a bit, especially since brands were comparing against weaker comps in 2016.”

It appears that consumers are cautiously spending on discretionary goods right now, and it may take until the fall or winter to see sales go back up because of this. Fine dining was the only segment to see a slight increase of 0.4 percent for same-store sales while upscale casual dining saw the smallest decrease of all segments.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- industry trends (topic)
- same store sales (topic)
- restaurant sales (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-july-same-store-sales-tumble-2703672). Summarized by Burnaze (https://burnaze.com/article/9392504f-cac4-4c27-87ad-52bc1dd42c53).