---
title: "Female-Led Restoration Franchise Extends Reach"
url: https://burnaze.com/article/93a05b11-4d18-4757-95e9-23bdf5da1c14
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231103_femaleled_restoration_franchise_extends_reach.html
category: "Restoration"
industry: "Home Services"
segment: "Restoration"
published: 2023-11-03T12:00:00.000Z
modified: 2026-10-31T20:06:58.198Z
image: https://images.unsplash.com/photo-1581578731548-c64695cc6952?w=1600&q=80&auto=format&fit=crop
---

# Female-Led Restoration Franchise Extends Reach

**TL;DR:** ServiceMaster Restore co-owners Diana and Marius Cantea are expanding their territory to serve Sacramento County, building on their disaster relief efforts in the region. The couple's franchise has a team of 33 dedicated employees at their West Sacramento headquarters.

*originally published in Franchising.com on 2023-11-03. [Read the original](https://www.franchising.com/news/20231103_femaleled_restoration_franchise_extends_reach.html).*

## Key facts

- Diana and Marius Cantea expand territory
- 33 employees at West Sacramento headquarters
- Diversified business portfolio with 3 additional companies

## Story

## Franchise background

Marius originally launched the Yolo County location with a partner in 2005. After the partnership dissolved in 2016, he and Diana ran a ServiceMaster Restore location in Oregon. In 2017, the couple returned to Yolo County to take over operations and revive the business. While supporting disaster relief efforts in Texas in 2021, Marius suffered a heart attack. He made the decision to step down to focus on caring for the couple’s five children, and Diana took over the day-to-day operations of the business.

“We are happy to expand our ServiceMaster Restore franchise to Sacramento County. My husband’s hard work and dedication to the brand for so many years enabled us to reach this milestone,” Diana said. "We’re excited to bring our full-service operation to a larger community.”

Diana’s hands-on experience as a technician and the valuable partnership she has with her husband enabled her to propel their franchise forward. Today, the couple’s West Sacramento headquarters boasts a team of 33 dedicated employees, providing top-notch restoration services to the community.

## Company expansion

“Diana and Marius Cantea's expansion into Sacramento County is a testament to their unwavering dedication and the thriving spirit,” said John Tovar, president of ServiceMaster Restore. “Diana’s journey from technician to franchise owner, alongside her husband Marius, showcases her commitment as a valuable member of our team.”

In addition to their ServiceMaster Restore franchise, the couple have diversified their business portfolio, also owning and operating 1st Response Asbestos Abatements, Furniture Medic by First Response, and First Response Construction. These businesses work synergistically to offer comprehensive restoration and renovation solutions to their clients. Marius continues to be actively involved in the couple’s asbestos license project, making significant contributions to the franchise’s reconstruction division. He also spearheads Furniture Medic jobs whenever necessary.

“Without a doubt, Marius is the most valuable asset of our company when it comes to problem resolution,” Diana said.

ServiceMaster Restore is available 24 hours a day, seven days a week, 365 days a year for customers.

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Home Services (sector)
- territory expansion (topic)
- ServiceMaster Restore (company)
- disaster relief (topic)
- business diversification (topic)
- John Tovar (person)
- Yolo County (location)
- Sacramento County (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20231103_femaleled_restoration_franchise_extends_reach.html). Summarized by Burnaze (https://burnaze.com/article/93a05b11-4d18-4757-95e9-23bdf5da1c14).