---
title: "Wetzel’s Pretzels Amplifies Missouri Expansion with Bakery in O’Fallon"
url: https://burnaze.com/article/93b04601-53f9-4245-8486-cd93baf2652d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250603_wetzels_pretzels_amplifies_missouri_expansion_with_bakery_in_ofallon.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Development & multi-unit"]
published: 2025-06-03T12:00:00.000Z
modified: 2026-10-31T18:37:48.047Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Amplifies Missouri Expansion with Bakery in O’Fallon

**TL;DR:** Wetzel's Pretzels is expanding into Missouri with a new bakery in O'Fallon, operated by first-time franchisee Amber Strick. The brand, founded in 1994 in Pasadena, California, offers shoppers a delicious indulgence to pair with their shopping experience.

*originally published in Franchising.com on 2025-06-03. [Read the original](https://www.franchising.com/news/20250603_wetzels_pretzels_amplifies_missouri_expansion_with_bakery_in_ofallon.html).*

## Story

The brand offers shoppers a delicious indulgence to pair with their shopping experience. The O’Fallon location will be operated by first-time franchisee and pretzel enthusiast Amber Strick. A local resident, Strick has worked in the fitness industry for over 20 years as a personal trainer and is the owner of No Excuses Personal Training in the community. This new venture adds to her dynamic and growing business portfolio, which also includes Golden Angels Home Healthcare.

“Opening my first Wetzel’s location is an incredibly exciting milestone in my journey as an entrepreneur and business owner,” said Strick. “As a local resident of the area, I’m especially excited to share my favorite snack with the community. Being a local business owner means a lot to me, and I look forward to contributing to the vibrant spirit of our town. With our convenient location, shoppers can now easily enjoy our delicious pretzels and treats.”

“We look forward to Amber opening her first Wetzel’s location with us,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “We are thrilled to bring our beloved pretzels to O’Fallon and St. Charles County, and we are confident the community will embrace Wetzel’s warmly. We look forward to sharing our iconic flavors and creating memorable experiences for the local community.”

Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California, in 1994. The brand continues to attract a cult-like following in communities through its cool SoCal feel and crave-worthy snacks that cultivate special moments of pure pretzel bliss between friends, family, and colleagues.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- franchisee (topic)
- location growth (topic)
- Wetzel's Pretzels (company)
- Jon Fischer (person)
- O'Fallon (location)
- Amber Strick (person)
- No Excuses Personal Training (company)
- Golden Angels Home Healthcare (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250603_wetzels_pretzels_amplifies_missouri_expansion_with_bakery_in_ofallon.html). Summarized by Burnaze (https://burnaze.com/article/93b04601-53f9-4245-8486-cd93baf2652d).