---
title: "Lisa Welko"
url: https://burnaze.com/article/9436609a-a89b-4d56-9589-52fcc1e0f973
source: "1851 Franchise"
original_url: https://1851franchise.com/2023s-top-franchise-brokers-lisa-welko-2723147
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
published: 2023-08-15T16:11:25.000Z
modified: 2026-11-01T01:15:40.403Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5d0667fb868abe9bbd2a2fb047b97ab6149.jpg
---

# Lisa Welko

**TL;DR:** Lisa Welko, founder of Franchising Smarter, shares advice for prospective franchisees and franchisors. Welko emphasizes the importance of knowing differentiators, even in a crowded industry, and looking for strong management team support.

*originally published in 1851 Franchise on 2023-08-15. [Read the original](https://1851franchise.com/2023s-top-franchise-brokers-lisa-welko-2723147).*

## Story

1851 Franchise talked to Lisa Welko about why prospective franchisees should take their time, advice for franchisors wanting help on awarding more franchisees and what winning looks like for her.

"I think my biggest piece of advice is to know your differentiators, even when you're in a crowded industry,” said Welko. “And for us, when we're trying to figure out who we should refer our candidates to, we're looking for the differences. We're looking for, usually, the strength of support of that management team behind the curtain. And I think that for franchisors that are looking to work with brokers, that's what we need to see."

Watch the interview above or on YouTube .

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Lisa Welko (person)
- franchise advice (topic)
- franchising smarter (topic)
- franchise differentiators (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/2023s-top-franchise-brokers-lisa-welko-2723147). Summarized by Burnaze (https://burnaze.com/article/9436609a-a89b-4d56-9589-52fcc1e0f973).