---
title: "Is the Next Phase of the Chicken Craze Korean Led?"
url: https://burnaze.com/article/944b2357-6d5d-439f-b0f4-852e33945ae6
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/sponsored_content/is-the-next-phase-of-the-chicken-craze-korean-led/
author: "Ya'el McLoud"
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2026-08-10T15:40:59.000Z
modified: 2026-10-31T14:56:57.851Z
image: https://www.qsrmagazine.com/wp-content/uploads/2026/07/GoldenoriginalSecretsauceSpicygoldenOriginalGangnamstyle_Mixed_Beauty_Overhead_1-1.jpeg
---

# Is the Next Phase of the Chicken Craze Korean Led?

**TL;DR:** Korean fried chicken brand bb.q Chicken has experienced 400 percent growth over four years and is expanding its US footprint with a differentiated menu and franchisee-first support model. The brand offers flexible concepts, end-to-end franchisee support, and a made-to-order Korean fried chicken experience.

*By Ya'el McLoud, originally published in QSR Magazine on 2026-08-10. [Read the original](https://www.qsrmagazine.com/sponsored_content/is-the-next-phase-of-the-chicken-craze-korean-led/).*

## Story

The brand with 400 percent growth over 4 years.

Korean fried chicken’s popularity has increasingly proven to be a lucrative option for franchisees. Download this exclusive guide to see how bb.q Chicken is expanding its U.S. footprint with a differentiated menu, flexible restaurant formats, and a franchisee-first support model.

Inside, operators will learn how bb.q Chicken is helping franchisees pursue growth through:

- **Flexible concepts** for takeout, delivery, drive-thru, dine-in, and nightlife-oriented markets

- **End-to-end franchisee support**, from site selection and build-out to training, operations, and marketing

- **A made-to-order Korean fried chicken experience** designed to drive repeat visits

- **Scalable infrastructure** including supply-chain support, ongoing menu innovation, and operational resources

- **Franchisee insights** from Kay Kang, whose expansion journey spans the Bahamas and South Florida

The guide also outlines key franchise economics, including reported investment ranges, royalties, training requirements, and average unit volume figures.

Download the guide to learn why bb.q Chicken is positioning itself for the next wave of fast-casual growth.

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## Entities

- QSR (sector)
- franchise expansion (topic)
- QSR Magazine (publication)
- franchisee support (topic)
- korean fried chicken (topic)
- fast casual growth (topic)
- Ya'el McLoud (person)
- bb.q Chicken (company)
- Kay Kang (person)

---
Originally reported by Ya'el McLoud, QSR Magazine (https://www.qsrmagazine.com/sponsored_content/is-the-next-phase-of-the-chicken-craze-korean-led/). Summarized by Burnaze (https://burnaze.com/article/944b2357-6d5d-439f-b0f4-852e33945ae6).