---
title: "AdAge: Instagram Tests Direct Response Ads in Stories"
url: https://burnaze.com/article/946ffc03-7371-42de-ba97-a307b853dde9
source: "1851 Franchise"
original_url: https://1851franchise.com/adage-instagram-tests-direct-response-ads-in-stories-12354
category: "Technology"
topics: ["Technology"]
published: 2017-05-26T13:08:53.000Z
modified: 2026-11-01T04:12:41.826Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/07e72a2cea916dc252a6a82975c8b8693045.jpg
---

# AdAge: Instagram Tests Direct Response Ads in Stories

**TL;DR:** Instagram is testing direct response ads in Stories, allowing sign-ups and app-install ads. The move is seen as a challenge to Snapchat, with brands testing ads on both platforms.

*originally published in 1851 Franchise on 2017-05-26. [Read the original](https://1851franchise.com/adage-instagram-tests-direct-response-ads-in-stories-12354).*

## Story

Instagram is not done adding features to its Stories section. According to a recent AdAge article, the photo sharing app is testing direct response ads for Instagram Stories, which will allow sign-ups and app-install ads, along with other formats. One ad being tested for e-payment device company SumUp asked users to swipe up to sign up for the brand’s service.

Direct-response ads are yet another category that Instagram hopes to challenge Snapchat in. After copying Snapchat Stories last August and sponsored videos in March, it is no surprise that the battle continues. Brands are testing out ads on both platforms since ads in Stories are considered more enticing.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- Snapchat (company)
- social media advertising (topic)
- direct response ads (topic)
- app install ads (topic)
- competition with snapchat (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adage-instagram-tests-direct-response-ads-in-stories-12354). Summarized by Burnaze (https://burnaze.com/article/946ffc03-7371-42de-ba97-a307b853dde9).