---
title: "Local Hand & Stone Owner Expands Wellness Services Through New Florida Spa"
url: https://burnaze.com/article/94c2597e-9412-4683-be43-e0d5583449a5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250312_local_hand__stone_owner_expands_wellness_services_through_new_florida_spa.html
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
topics: ["Development & multi-unit"]
published: 2025-03-12T12:00:00.000Z
modified: 2026-10-31T18:59:26.424Z
image: https://imgs.franchising.com/brands/social/handandstonemassages.jpg
---

# Local Hand & Stone Owner Expands Wellness Services Through New Florida Spa

**TL;DR:** Hand & Stone Massage and Facial Spa is expanding in Northeastern Florida with a new location in Palm Coast, bringing high-quality wellness services to more clients. Local owners Pam and Gene O'Neill are committed to expanding the brand's presence in Florida.

*originally published in Franchising.com on 2025-03-12. [Read the original](https://www.franchising.com/news/20250312_local_hand__stone_owner_expands_wellness_services_through_new_florida_spa.html).*

## Story

Today, the nation’s leading facial and massage concepts, announced the opening of its new location in the Palm Coast community. Situated at 1272 Palm Coast Parkway SW, Hand & Stone of Palm Coast is another clear sign of the brand’s ongoing mission to make wellness, relaxation, and self-care accessible to more communities in the region, state, and nationwide.

The new spa marks local owners Pam and Gene O’Neill’s second Hand & Stone location in the Palm Coast area. With years of executive experience in the retail industry, Pam began her journey with Hand & Stone as a general manager at a location in Orlando before becoming a franchise owner. Committed to high-quality care and exceptional guest experiences, she and her husband are dedicated to expanding Hand & Stone’s presence in Florida. The couple also owns and operates another location in the Palm Coast area, situated at 5200 E Highway 100.

“Being able to bring a second Hand & Stone location to the community of Palm Coast allows us to help more people prioritize self-care habits in their lives,” said O’Neill. “I look forward to continuing growing the brand’s presence and offering guests the chance to implement Hand & Stone services into their wellness ritual. I love that we can help people take an hour out of their busy lives to focus on their well-being.”

Hand & Stone introduces high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the charming Flagler County suburb. Clients can also enjoy Hand & Stone’s signature hot stone massage and best-in-class facials, all tailored to each individual's needs and to address specific skin concerns. With a wide range of services available for women, men, and teens, the new spa provides a personalized experience for every guest.

Hand & Stone services are performed by experienced licensed estheticians and licensed massage therapists. The brand’s commitment to extraordinary guest experiences has translated into unparalleled expertise at each location, supported by best-in-class training and ongoing educational resources for all team members. At Hand & Stone Palm Coast, guests have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment. 

The Palm Coast location will be open Monday to Saturday 9:00 a.m. to 8:00 p.m. and from Sunday 10:00 a.m. to 6:00 p.m. For more information about Hand & Stone Massage and Facial Spa, services, or to schedule an appointment, call (386) 282-0099 or visit

Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million!

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- location growth (topic)
- Hand & Stone (company)
- wellness services (topic)
- Palm Coast (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250312_local_hand__stone_owner_expands_wellness_services_through_new_florida_spa.html). Summarized by Burnaze (https://burnaze.com/article/94c2597e-9412-4683-be43-e0d5583449a5).