---
title: "Expansion Continues: Sugar Sugar™ Arrives in North Florida"
url: https://burnaze.com/article/95315fc5-bd09-4430-8dd7-03e4dab84fa5
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/expansion-continues-sugar-sugar-arrives-in-north-florida/
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2024-01-19T08:04:21.000Z
modified: 2026-11-01T01:07:40.887Z
image: https://franchisemagazineusa.com/wp-content/uploads/2024/01/pressrelease_498311_1684816209.jpeg
---

# Expansion Continues: Sugar Sugar™ Arrives in North Florida

**TL;DR:** Sugar Sugar signs a minimum three-unit Area Developer Agreement for the Jacksonville, Florida market, expanding its presence in the state. The brand has strong financial performance with static cost of goods sold and double-digit annual growth.

*originally published in Franchise Magazine USA on 2024-01-19. [Read the original](https://franchisemagazineusa.com/expansion-continues-sugar-sugar-arrives-in-north-florida/).*

## Story

Sugar Sugar, a leading innovator in sugar waxing and natural beauty, continues to make strides in Florida. The brand has recently signed a minimum three-unit Area Developer Agreement for the Jacksonville, Florida market, signaling its commitment to expansion in the state.

CEO Aimee Blake expressed excitement about the company’s growth in Florida, citing the brand’s alignment with the demographic data of medium to upper class neighborhoods. With plans to open the first stores in the state later this year, the Jacksonville market serves as an ideal location for Sugar Sugar’s mission.

Melissa Coon, Sugar Sugar’s newest Lady Boss and former food service franchisee, emphasized the potential of the Jacksonville/St Johns area for the brand. Coon believes that the community will embrace Sugar Sugar’s special services and products, especially as the area experiences significant growth.

With static cost of goods sold and double-digit annual growth, Sugar Sugar’s expansion decisions are rooted in strong financial performance. The brand’s innovative systems and technology, along with its culture, have attracted over fifty franchise agreements from entrepreneurs seeking to invest in the beauty and esthetics industry.

For Coon, the decision to join the Sugar Sugar franchise was solidified by the brand’s emphasis on natural and organic beauty solutions and the passion of the owners.

Reflecting on the future, Blake highlighted the brand’s commitment to building a supportive and thriving culture for franchise owners and customers. She emphasized the importance of delivering an exceptional client experience and creating thriving businesses through strategic market expansion.

Headquartered in Scottsdale, Arizona, Sugar Sugar has reimagined the traditional hair removal and skincare salon experience, focusing on personalized services and a sophisticated environment. The brand offers proprietary products and services tailored to different skin types, providing a unique and fun experience for guests.

## Entities

- unit expansion (topic)
- Beauty & Wellness (sector)
- Franchise Magazine USA (publication)
- franchise agreement (topic)
- market growth (topic)
- beauty and wellness (topic)
- Jacksonville, Florida (location)
- Scottsdale, Arizona (location)
- Sugar Sugar (company)

---
Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/expansion-continues-sugar-sugar-arrives-in-north-florida/). Summarized by Burnaze (https://burnaze.com/article/95315fc5-bd09-4430-8dd7-03e4dab84fa5).