---
title: "Video: Why the Franchise Growth & Marketing Conference (FGMC) is a Can't-Miss Event for Franchise Marketers"
url: https://burnaze.com/article/9584874d-d4a7-4c1f-aba5-40cf9ad28d94
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20260505_marketing_minute_why_the_franchise_growth__marketing_conference_fgmc_is.html
author: "Kevin Behan"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2026-05-05T09:00:00.000Z
modified: 2026-10-31T16:23:57.236Z
image: https://imgs.franchising.com/art/articles/10420_plate.jpg
---

# Video: Why the Franchise Growth & Marketing Conference (FGMC) is a Can't-Miss Event for Franchise Marketers

**TL;DR:** The Franchise Growth & Marketing Conference (FGMC) will be held June 2-4 in Atlanta, designed for franchise marketers to drive growth and improve unit-level economics. The event is reimagined from the Franchise Customer Experience Conference (FCXC) and offers networking opportunities and a chance to connect with fellow franchise executives.

*By Kevin Behan, originally published in Franchising.com on 2026-05-05. [Read the original](https://www.franchising.com/articles/20260505_marketing_minute_why_the_franchise_growth__marketing_conference_fgmc_is.html).*

## Story

The new Franchise Growth & Marketing Conference is rapidly approaching and will be held June 2-4 at the InterContinental Buckhead, Atlanta. This event, reimagined and refocused from the Franchise Customer Experience Conference (FCXC), is designed specifically for the executives responsible for driving growth and improving unit-level economics across franchise brands. Franchise Update Media created FGMC to help franchisors meet many of today’s challenges, such as rising acquisition costs, rapidly changing AI tech, evolving customer expectations, and increasing pressure to prove ROI at the unit level.

It is designed for executives and teams responsible for turning brand strategy into unit-level revenue, stronger same-store sales, and greater franchisee profitability. FGMC brings together forward-looking marketers who are redefining how brands attract customers, convert demand, and drive measurable top-line growth across the system. Networking opportunities are a key part of the conference and offer a chance to connect with sponsors, solution providers, and fellow franchise executives who share the same challenges.

The full agenda for this year’s Franchise Growth & Marketing Conference can be found HERE. Franchise Update interviewed several franchise executives about their experience attending last year’s FCXC and what advice they would share with peers considering the conference. Each discussed the importance of meeting like-minded marketing officials, sharing ideas with their peers, and being able to put those thoughts into meaningful action.

In the video, you’ll hear from: Lisa Hake, chief marketing officer, Winmark Valerie Eichorn, franchise development marketing manager, The Goddard School Dawn Perry, chief brand officer, CertaPro Painters Register for FGMC now and take your customer experience strategy to the next level.

## Entities

- Franchising.com (publication)
- General (sector)
- franchise marketing (topic)
- customer experience (topic)
- Atlanta (location)
- Kevin Behan (person)
- unit growth (topic)
- Franchise Update Media (publication)
- Goddard School (company)
- conference (topic)
- CertaPro Painters (company)
- Winmark Corporation (company)

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Originally reported by Kevin Behan, Franchising.com (https://www.franchising.com/articles/20260505_marketing_minute_why_the_franchise_growth__marketing_conference_fgmc_is.html). Summarized by Burnaze (https://burnaze.com/article/9584874d-d4a7-4c1f-aba5-40cf9ad28d94).