---
title: "A DAY IN THE LIFE OF A FRANCHISEE: That 1 Painter"
url: https://burnaze.com/article/95b471eb-de9d-4415-9f8c-5cc1aaac53c2
source: "Franchise Dictionary Magazine"
original_url: https://franchisedictionarymagazine.com/a-day-in-the-life-of-a-franchisee-that-1-painter/
author: "Paul Zboichyk"
category: "Painting"
industry: "Home Services"
segment: "Painting"
published: 2026-09-30T05:27:24.000Z
modified: 2026-11-01T22:32:08.942Z
image: https://franchisedictionarymagazine.com/wp-content/uploads/2026/09/That1Painter-_Oct26.jpg
---

# A DAY IN THE LIFE OF A FRANCHISEE: That 1 Painter

**TL;DR:** Geoff Petis, a former litigation attorney, owns a That 1 Painter franchise in Greenville, South Carolina, after discovering franchising as a way to own a business with structure and support. Petis's background in real estate and his father's experience as a professional painter drew him to the That 1 Painter model.

*By Paul Zboichyk, originally published in Franchise Dictionary Magazine on 2026-09-30. [Read the original](https://franchisedictionarymagazine.com/a-day-in-the-life-of-a-franchisee-that-1-painter/).*

## Story

Before owning his That 1 Painter franchise in Greenville, South Carolina, Geoff Petis had built a career as a litigation attorney. The demanding career eventually led him to retire from law and pivot to real estate. However, Petis still wanted to own a business, and when he discovered franchising, he realized it offered the structure and support he needed to make that goal a reality. By Kelsi Trinidad

Before owning his That 1 Painter franchise in Greenville, South Carolina, Geoff Petis had built a career as a litigation attorney. The demanding career eventually led him to retire from law and pivot to real estate. However, Petis still wanted to own a business, and when he discovered franchising, he realized it offered the structure and support he needed to make that goal a reality.

With his father’s background as a professional painter and his own experience renovating and flipping homes, Petis already had a connection to the industry when he began exploring franchise opportunities. That 1 Painter’s model quickly caught his attention.

> “Although I have a unique skill set from my time as an attorney and a realtor, there are a lot of business skills that I didn’t have,” Petis said. “I realized that partnering with a really good franchise would help me fill in the skill gaps and teach me how to run a business effectively.”

The franchise model ultimately stood out because it checked the boxes Petis was looking for in a business opportunity.

> “I felt I was looking for three things,” Petis said. “No. 1: a demonstrated path to profitability. No. 2: training, systems and support. No. 3: I was looking for company culture – not only between franchisor and franchisee but between franchisees. That 1 Painter had all of those in spades.”

Here’s a typical day for Petis as a That 1 Painter franchisee:

- 5:30 a.m. Petis wakes up and either heads to the gym for a workout or spends time on personal development by reading.

- 7:30 a.m. He checks the calendar to see what the day has in store. Then he joins a daily huddle with the location manager and virtual assistant to check on projects.

- 8:30 a.m. Petis heads out to either launch a new job or check on the status of an existing project.

- 10 a.m. He works on estimates, follows up with potential clients and networks with his connections.

- 4 p.m. He contacts customers with ongoing projects to update them on progress and to ensure they’re satisfied with the work and timeline.

- 5:30 p.m. As the workday ends, Petis checks the calendar for the next day before spending time with his family.

## Entities

- Home Services (sector)
- franchise model (topic)
- franchisee story (topic)
- Franchise Dictionary Magazine (publication)
- Paul Zboichyk (person)
- career transition (topic)
- Greenville (location)
- That 1 Painter (company)
- Geoff Petis (person)

---
Originally reported by Paul Zboichyk, Franchise Dictionary Magazine (https://franchisedictionarymagazine.com/a-day-in-the-life-of-a-franchisee-that-1-painter/). Summarized by Burnaze (https://burnaze.com/article/95b471eb-de9d-4415-9f8c-5cc1aaac53c2).