---
title: "The Absolute Brands Introduces New Virtual Wing and Burger Concepts"
url: https://burnaze.com/article/95b8f914-e7b7-4e68-b2bf-81d6ec3b144b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210419_the_absolute_brands_introduces_new_virtual_wing_and_burger_concepts.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2021-04-19T12:00:00.000Z
modified: 2026-11-01T02:28:40.508Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# The Absolute Brands Introduces New Virtual Wing and Burger Concepts

**TL;DR:** The Absolute Brands introduces two new virtual brands, JAILBIRD and Big Belly Burgers, expanding its portfolio of gourmet food options. The new brands will offer wings and burgers, respectively, and will be available for pickup or delivery through various delivery apps.

*originally published in Franchising.com on 2021-04-19. [Read the original](https://www.franchising.com/news/20210419_the_absolute_brands_introduces_new_virtual_wing_and_burger_concepts.html).*

## Story

Already a trailblazer in the virtual concept space, The Absolute Brands is back to give you some criminally good wings, as well as the best old-school burger around with the debut of two new virtual brands - JAILBIRD and Big Belly Burgers.

The Absolute Brands - a restaurant group comprised of Dog Haus and other unique concepts - operate at virtual kitchen locations and Dog Haus restaurants, offering delicious new items that are off-shoots of Dog Haus’ signature menu. Led by Dog Haus’ culinary team and Culinary Director Adam Gertler, JAILBIRD and Big Belly Burgers will join The Absolute Brands’ virtual concept lineup - Bad Mutha Clucka, Bad-Ass Breakfast Burritos and Plant B.

Guests across the country can now search JAILBIRD on their favorite delivery app to order classic wings and crispy fried tenders for pickup or delivery.

- **JAILBIRD** - Break out of your same routine with criminally good wings and tenders from JAILBIRD. Whether you like it plain, hot or hotter, we’ve done the time necessary to make the crunchiest, juiciest, tastiest, big-ass chicken around, and serve it with a range of styles from Nashville Hot to Chipotle Honey, Korean Hot, Teriyaki and more. Our Sweet Orange Chili sauce is not just the new black, it’s the new everything. Pile up the sauces or add on a hot side to lockup your hunger.

The other new virtual brand is The Absolute Brands’ classic burger concept:

- **Big Belly Burgers** - Bigger is better. Big Belly Burgers busts out the best old school burgers around. We use certified humanely raised, vegetarian fed, hormone- and antibiotic-free 100% genetically tested Black Angus beef and top it with the best quality ingredients to create the perfect bite. Pair your burger with one of Big Belly Burgers’ awesome sides and you have a meal to remember.

“Menu innovation has always been a mainstay at Dog Haus, and this key piece of our business continues to enable The Absolute Brands to thrive,” said Dog Haus Partner Hagop Giragossian. “The Absolute Brands have been huge for us so far. We have cultivated a strong culinary team eager to whip up more unique creations for guests, so we are excited to carry this momentum and introduce JAILBIRD and Big Belly Burgers to fans across the country.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu innovation (topic)
- restaurant expansion (topic)
- Dog Haus (company)
- Hagop Giragossian (person)
- virtual concept (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210419_the_absolute_brands_introduces_new_virtual_wing_and_burger_concepts.html). Summarized by Burnaze (https://burnaze.com/article/95b8f914-e7b7-4e68-b2bf-81d6ec3b144b).