---
title: "Twin Peaks Raises $100,000 for Tunnel to Towers Foundation"
url: https://burnaze.com/article/95e6e700-5119-4b37-b657-eefc614b8660
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240715_twin_peaks_raises_100000_for_tunnel_to_towers_foundation.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Finance & M&A"]
published: 2024-07-15T12:00:00.000Z
modified: 2026-11-01T22:32:39.822Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Twin Peaks Raises $100,000 for Tunnel to Towers Foundation

**TL;DR:** Twin Peaks Restaurant has raised $100,000 for the Tunnel to Towers Foundation in 2024, bringing its total lifetime donations to $370,000. The restaurant chain has been partnering with the nonprofit to support Gold Star families, injured veterans, and first responders.

*originally published in Franchising.com on 2024-07-15. [Read the original](https://www.franchising.com/news/20240715_twin_peaks_raises_100000_for_tunnel_to_towers_foundation.html).*

## Story

DALLAS - Twin Peaks Restaurant, the ultimate sports lodge renowned for its 29-degree draft beer, scratch-made food and handcrafted cocktails, announces a remarkable achievement: raising $100,000 for the Tunnel to Towers Foundation so far in 2024, bringing total lifetime donations since partnering with the nonprofit to $370,000 – with no plans of slowing down. Tunnel to Towers supports Gold Star families, injured veterans and first responders.

Over Memorial Day weekend, Twin Peaks ran successful fundraising promotions in all of its corporate and franchise stores. The “Give $5, Get $5” campaign offered guests a bonus card for the week with a $5 donation. Additionally, the Round It Up America® initiative encouraged guests to round up their checks or donate a specific amount, significantly boosting contributions.

During the annual Twin Peaks conference and Miss Twin Peaks International Contest in Arlington, Texas earlier this summer, a silent auction further supported the Tunnel to Towers Foundation. This event, alongside the Memorial Day promotions, culminated in a $100,000 donation to the foundation, reinforcing Twin Peaks’ dedication to first responders and other true American heroes.

“We are incredibly proud of our ongoing partnership with the Tunnel to Towers Foundation,” said Joe Hummel, CEO of Twin Peaks. “Our supportive guests and team members have shown tremendous support and generosity, reflecting our dedication to honoring and assisting first responders, veterans and Gold Star families. We are committed to continuing these efforts and making a lasting impact in the lives of those who have sacrificed so much for our country.”

Twin Peaks will be holding multiple fundraisers – including an annual golf tournament and restaurant promotions linked to professional sports events – throughout the year to add to its donations to the organization.

The Tunnel to Towers Foundation is a charitable organization founded in tribute to New York Fire Department firefighter Stephen Siller, who was tragically killed during the September 11, 2001 attacks. The foundation supports mortgage-free homes for Gold Star families and specially adapted smart homes for injured veterans and first responders.

Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks is rapidly approaching 115 locations in the U.S. and Mexico.

Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket and wings, guests can expect menu items that satisfy every appetite.

## Entities

- Franchising.com (publication)
- QSR (sector)
- charity partnership (topic)
- Twin Peaks (company)
- fundraising campaign (topic)
- Joe Hummel (person)
- Tunnel to Towers Foundation (company)
- Stephen Siller (person)
- restaurant donations (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240715_twin_peaks_raises_100000_for_tunnel_to_towers_foundation.html). Summarized by Burnaze (https://burnaze.com/article/95e6e700-5119-4b37-b657-eefc614b8660).