---
title: "QSR Magazine: Dunkin' Launches New National Value Menu"
url: https://burnaze.com/article/95f7afb6-cf96-4e3e-a9d6-266abeb9ddb5
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-dunkin-launches-new-national-value-menu-2706163
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2018-04-02T20:15:26.000Z
modified: 2026-11-01T03:03:03.477Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9b4f7b9bf33944c03b300e7c13f0f9547959.jpg
---

# QSR Magazine: Dunkin' Launches New National Value Menu

**TL;DR:** Dunkin' Donuts has launched a new national value menu called Dunkin' Go2s, featuring items at $2, $3, and $5 price points. The brand aims to fuel growth in 2018 by offering quality products at compelling prices.

*originally published in 1851 Franchise on 2018-04-02. [Read the original](https://1851franchise.com/qsr-magazine-dunkin-launches-new-national-value-menu-2706163).*

## Story

Dunkin' Donuts has not been quiet about its goal to own the breakfast category. The brand has seen year-over-year growth in the daypart and a recent QSR Magazine article noted that 60 percent of the brand's sales are due to their morning business. In order to fuel growth in 2018, the donut franchise added Dunkin' Go2s to its menu-- a new tiered breakfast menu featuring items at $2, $3 and $5 price points.

“Dunkin’ Donuts is committed to offering our guests quality products at compelling prices, and we are excited to introduce a new national value menu. Dunkin’ Go2s is focused on delivering more choices and great value for our most popular go-to breakfast sandwiches. Now guests can enjoy not one but two of their favorite breakfast sandwiches priced at $2, $3 or $5,” said Tony Weisman, chief marketing officer at Dunkin’ Donuts U.S.

In addition to the menu enhancements, the brand will also be hosting a nationwide cold brew tasting on April 6, a 'Go-getters Go2 Dunkin' contest throughout the month, they will also be launching a new line of breakfast sandwiches and continuing their Dunkin' Deal program.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- QSR Magazine (publication)
- Dunkin' Donuts (company)
- breakfast category (topic)
- national value menu (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-dunkin-launches-new-national-value-menu-2706163). Summarized by Burnaze (https://burnaze.com/article/95f7afb6-cf96-4e3e-a9d6-266abeb9ddb5).