---
title: "Hyperion Brands Signs 17-Unit Deal With Qdoba Mexican Eats"
url: https://burnaze.com/article/9606a585-2022-41b0-bc95-24f6802f5d5a
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20260916_hyperion_brands_signs_17unit_deal_with_qdoba_mexican_eats.html
author: "M. Scott Morris"
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2026-09-16T08:00:00.000Z
modified: 2026-10-31T14:57:36.424Z
image: https://imgs.franchising.com/art/articles/10825_plate.jpg
---

# Hyperion Brands Signs 17-Unit Deal With Qdoba Mexican Eats

**TL;DR:** Hyperion Brands signed a 17-unit development agreement with Qdoba Mexican Eats to bring locations to San Diego County. Qdoba aims to double its footprint to approximately 2,000 restaurants and open 100 restaurants annually.

*By M. Scott Morris, originally published in Franchising.com on 2026-09-16. [Read the original](https://www.franchising.com/articles/20260916_hyperion_brands_signs_17unit_deal_with_qdoba_mexican_eats.html).*

## Story

Hyperion Brands, a San Diego-based multi-unit operator, signed a 17-unit development agreement to bring Qdoba Mexican Eats locations to San Diego County. "We see real opportunity for Qdoba to stand apart with its fresh, customizable menu and signature offering of free guacamole and queso with any create-your-own entrée," said Cesar Shih, CEO and co-founder of Hyperion Brands, who is also a franchise owner and multi-unit operator of Habit Burger & Grill. "As a San Diego-based operator, we're looking forward to bringing Qdoba's bold flavors and great value to our guests across the region."

The San Diego agreement adds to Qdoba's growth across California, following a development agreement signed earlier this year to bring the brand to Ventura and Santa Barbara with an experienced QSR operator. "California is a priority growth market for Qdoba," said Jeremy Vitaro, chief development officer at Qdoba. "We're excited to grow the brand with the Hyperion Brands team, a proven, operations-first organization that also brings a strong development track record and a hometown advantage."

QDOBA and its franchise partners currently operate approximately 875 restaurants with plans to double the brand's footprint to approximately 2,000 restaurants and open 100 restaurants annually in the years ahead.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- M. Scott Morris (person)
- qsr growth (topic)
- multi-unit operator (topic)
- Qdoba Mexican Eats (company)
- development agreement (topic)
- Habit Burger & Grill (company)
- Jeremy Vitaro (person)
- San Diego County (location)
- Hyperion Brands (company)

---
Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/20260916_hyperion_brands_signs_17unit_deal_with_qdoba_mexican_eats.html). Summarized by Burnaze (https://burnaze.com/article/9606a585-2022-41b0-bc95-24f6802f5d5a).