---
title: "Rock Out with Baskin-Robbins’ Exclusive Summer Soundtrack to Celebrate Its Newest Offering, Creature Creations® Into the Sea"
url: https://burnaze.com/article/968d036a-28e1-4a17-b837-8174700d19b0
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210712_rock_out_with_baskinrobbins_exclusive_summer_soundtrack_to_celebrate_its_ne.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Technology"]
published: 2021-07-12T12:00:00.000Z
modified: 2026-11-01T02:25:54.656Z
image: https://images.unsplash.com/photo-1531297484001-80022131f5a1?w=1600&q=80&auto=format&fit=crop
---

# Rock Out with Baskin-Robbins’ Exclusive Summer Soundtrack to Celebrate Its Newest Offering, Creature Creations® Into the Sea

**TL;DR:** Baskin-Robbins releases two exclusive remixes of Yacht Rock classics to celebrate its latest offering, Creature Creations Into the Sea. The brand is also offering free ice cream-scented Kinetic Sand with any purchase of $10 or more on National Ice Cream Day.

*originally published in Franchising.com on 2021-07-12. [Read the original](https://www.franchising.com/news/20210712_rock_out_with_baskinrobbins_exclusive_summer_soundtrack_to_celebrate_its_ne.html).*

## Story

Baskin-Robbins is teaming up with TikTok DJ Ian Asher to put a modern spin on two quintessential Yacht Rock songs that are sure to give everyone those summer feels, including “This Is It” by Kenny Loggins and “Brandy (You’re a Fine Girl)” by Looking Glass. The two songs, which are slated for (summer) Friday releases on July 16 and July 23 through the artists’ Spotify accounts as well as Baskin-Robbins’ TikTok, are the perfect easy listening to enjoy while scooping up the brand’s new decked out, sea-inspired Creature Creations®- yacht optional.

To make National Ice Cream Day even sweeter, Baskin-Robbins is offering free ice cream-scented Kinetic Sand™ with any purchase of $10 or more only on July 18, while supplies last.* Available in Chocolate Mint or Strawberry Banana scents, it’s so satisfying you won’t be able to put it down - and now, you won’t be able to resist smelling it.

“The key to any summer is a great soundtrack,” said Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. “We partnered with Ian Asher to remix two iconic Yacht Rock songs to help guests celebrate National Ice Cream Month and keep those summer vibes going whether they’re enjoying a scoop on the way to the beach or at home with family and friends.”

And guests who are keeping their cool indoors with delivery can receive $5 off orders of $20 or more from July 18 through July 24 when ordering Baskin-Robbins with Uber Eats, DoorDash and Postmates.**

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- DoorDash (company)
- Uber Eats (company)
- Baskin-Robbins (company)
- Postmates (company)
- summer promotion (topic)
- music partnership (topic)
- delivery discount (topic)
- new offering (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210712_rock_out_with_baskinrobbins_exclusive_summer_soundtrack_to_celebrate_its_ne.html). Summarized by Burnaze (https://burnaze.com/article/968d036a-28e1-4a17-b837-8174700d19b0).