---
title: "Melting Pot Franchise Targets Lansing, MI for Expansion"
url: https://burnaze.com/article/969eaa21-a0a2-4013-a9c5-fdab4c26e36c
source: "1851 Franchise"
original_url: https://1851franchise.com/meltingpot/lansing-state-journal-fondue-restaurant-chain-targets-lansing-ann-arbor-canton-markets-for-new-locations-2728483
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Development & multi-unit"]
published: 2025-02-05T19:14:19.000Z
modified: 2026-11-01T01:02:09.612Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1738786869_2728483.png
---

# Melting Pot Franchise Targets Lansing, MI for Expansion

**TL;DR:** Melting Pot, a 90-unit fondue franchise, is targeting Lansing, MI, for expansion, identifying it as a prime market for growth. The brand is looking to grow in the Lansing area, as well as Ann Arbor and Canton, based on robust data analysis.

*originally published in 1851 Franchise on 2025-02-05. [Read the original](https://1851franchise.com/meltingpot/lansing-state-journal-fondue-restaurant-chain-targets-lansing-ann-arbor-canton-markets-for-new-locations-2728483).*

## Story

Melting Pot, the 90-unit fondue franchise that was started in Florida 50 years ago, is now looking to grow in the Lansing, Michigan, area. With multiple restaurants already established in Michigan, Melting Pot is looking to expand its presence further and has identified Lansing, Ann Arbor and Canton as prime markets.

Thanks to robust data analysis, the brand is confident it would perform well in the Lansing area.

"I've actually been up to the area and seen the parts of the state of Michigan that we really think are going to be great spaces to join and bring a franchise to," Collin Benyo, franchise growth strategist, told the Lansing State Journal. “I've actually had internal candidates talk to me about Lansing, so that's why I'm excited about it.”

While Melting Pot is open to candidates who do not have hospitality backgrounds, the team is focused on growing with driven, well-connected entrepreneurs who have the resources and relationships necessary to lead a successful restaurant launch.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- franchise development (topic)
- Retail (sector)
- market growth (topic)
- Melting Pot (company)
- Collin Benyo (person)
- Lansing (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/meltingpot/lansing-state-journal-fondue-restaurant-chain-targets-lansing-ann-arbor-canton-markets-for-new-locations-2728483). Summarized by Burnaze (https://burnaze.com/article/969eaa21-a0a2-4013-a9c5-fdab4c26e36c).