---
title: "Potbelly Debuts New Confetti Cookie Shake as Summer Shifts into Full Swing"
url: https://burnaze.com/article/96eb147e-8ec2-440e-ac7e-80f7ad45c600
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260604_potbelly_debuts_new_confetti_cookie_shake_as_summer_shifts_into_full_swing.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit"]
published: 2026-06-04T12:00:00.000Z
modified: 2026-10-31T16:10:57.570Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Debuts New Confetti Cookie Shake as Summer Shifts into Full Swing

**TL;DR:** Potbelly introduced a new shake option, the Confetti Cookie Shake, for a limited time starting June 15. The shake features pieces of the brand's signature Sugar Cookie and colorful confetti-like sprinkles.

*originally published in Franchising.com on 2026-06-04. [Read the original](https://www.franchising.com/news/20260604_potbelly_debuts_new_confetti_cookie_shake_as_summer_shifts_into_full_swing.html).*

## Story

Potbelly, a neighborhood sandwich shop, introduced a new shake option for the season. The Confetti Cookie Shake features pieces of the brand’s signature Sugar Cookie and colorful confetti-like sprinkles, and is available for a limited time beginning Monday, June 15.

“It’s instant happiness that you can’t help but feel. The combination of our fan favorite Sugar Cookie and festive red, white, and blue sprinkles just puts you in a celebratory mood” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “We wanted to introduce a shake that felt fun and seasonal while still delivering the rich, hand-dipped quality fans expect from Potbelly. Our Sugar Cookie pieces, together with colorful sprinkles, bring a special texture and flavor to our beloved shakes, making those warm summer days and nights that much sweeter.”

Paired perfectly with signature sandwiches, wraps, soups, salads and freshly baked cookies, the Confetti Cookie Shake will be available in-shop, online and through the Potbelly app for a limited time while supplies last.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- Potbelly (company)
- new product (topic)
- seasonal offering (topic)
- Eric Chenel (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260604_potbelly_debuts_new_confetti_cookie_shake_as_summer_shifts_into_full_swing.html). Summarized by Burnaze (https://burnaze.com/article/96eb147e-8ec2-440e-ac7e-80f7ad45c600).