---
title: "Pizza Factory Adds to West Coast Footprint with Signed Agreement in Paradise"
url: https://burnaze.com/article/9797372c-b9fe-4ce9-911c-d1983f0aaa25
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240516_pizza_factory_adds_to_west_coast_footprint_with_signed_agreement_in_paradis.html
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2024-05-16T12:00:00.000Z
modified: 2026-10-31T20:03:09.379Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Pizza Factory Adds to West Coast Footprint with Signed Agreement in Paradise

**TL;DR:** Pizza Factory has signed an agreement for a new location in Paradise, California, owned by father-son duo Barry and Bartev Avakian. The new location aims to provide a warm and friendly environment for families in a town that has undergone struggles with wildfire devastation.

*originally published in Franchising.com on 2024-05-16. [Read the original](https://www.franchising.com/news/20240516_pizza_factory_adds_to_west_coast_footprint_with_signed_agreement_in_paradis.html).*

## Story

The new location will be owned by father and son duo, Barry and Bartev Avakian, who each have extensive experience supporting and managing retail locations in recent decades. Through this new Pizza Factory, the duo hopes to offer a beacon of hope and revitalization to a town that has undergone struggles with wildfire devastation.

“I used to frequent Pizza Factory as a child in Idaho, and I loved the wholesome nature of the brand,” said Bartev Avakian. “Having a background working at pizza establishments along with my nostalgic appreciation for Pizza Factory, joining the brand was a no-brainer. Operating my own business has been one of the most fulfilling phases of my life as I can directly see the positive impact had on the people I encounter each day.

Having grown up in Paradise and witnessing the aftermath of recent wildfires has broken my heart, and I want our restaurant to help the town recover by providing a warm, friendly environment for families to share a meal.”

“We’ve grown a great deal thanks to our tight-knit bonds with our franchisees, and we are thrilled to see Barry and Bartev join the brand,” said Mary Jane Riva, CEO of Pizza Factory. “They are a fantastic addition and we eagerly anticipate their location opening[RP1] as they begin their journey in Paradise.”

Pizza Factory specializes in its vast menu offerings, serving fresh, never frozen hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine and more.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise agreement (topic)
- location opening (topic)
- Pizza Factory (company)
- Mary Jane Riva (person)
- Paradise (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240516_pizza_factory_adds_to_west_coast_footprint_with_signed_agreement_in_paradis.html). Summarized by Burnaze (https://burnaze.com/article/9797372c-b9fe-4ce9-911c-d1983f0aaa25).