---
title: "QSR Magazine: Cheba Hut Rides 'The Green Wave' as Expansion Heats Up"
url: https://burnaze.com/article/97ccb0bd-8dc7-41f5-bd6c-b0e2a75affd4
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-cheba-hut-rides-the-green-wave-as-expansion-heats-up-2710178
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Development & multi-unit"]
published: 2019-06-07T19:14:54.000Z
modified: 2026-11-01T02:34:07.940Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7a85dac062c813f309f6333dac9ef7156485.jpg
---

# QSR Magazine: Cheba Hut Rides 'The Green Wave' as Expansion Heats Up

**TL;DR:** Cheba Hut is expanding nationwide through franchising, capitalizing on the growing acceptance of marijuana legalization. The brand aims to grow organically, with no specific location targets, and is using unique cross-promotion methods in areas where marijuana is legal.

*originally published in 1851 Franchise on 2019-06-07. [Read the original](https://1851franchise.com/qsr-magazine-cheba-hut-rides-the-green-wave-as-expansion-heats-up-2710178).*

## Story

When Scott Jennings founded Cheba Hut in the late '90s, the culture around cannabis was very different than it is today. As acceptance around legalization grows, Cheba Hut is at the forefront of what the brand calls 'the Green Wave.'

In a recent feature article in QSR Magazine, Cheba Hut COO Marc Torres discussed the brand's positioning in a culture that's changing its tune as it relates to marijuana and how Cheba Hut plans to use that positivity as momentum in its ambitious growth plans. The article notes the brand is capitalizing on 'the Green Wave,' in unique ways where marijuana is now legal, including leaving menus in the waiting rooms of dispensaries as a form of cross-promotion. This, in turn, has led to tremendous interest from business owners as Cheba Hut pursues nationwide growth through franchising.

“The goal of getting to 200 locations by 2025, we don't have that number written anywhere,” Torres said in the article. “We don't have 100 written anywhere. We don't have 50 written anywhere. We're focused on growing organically. We also have pause buttons in here where you know our goal is to be the best franchisor around and put our people in the best position possible.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchising (topic)
- QSR Magazine (publication)
- Cheba Hut (company)
- Scott Jennings (person)
- cannabis culture (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-cheba-hut-rides-the-green-wave-as-expansion-heats-up-2710178). Summarized by Burnaze (https://burnaze.com/article/97ccb0bd-8dc7-41f5-bd6c-b0e2a75affd4).