--- title: "7 Brew will open its 777th shop with stickers and prizes" url: https://burnaze.com/article/97f19111-f666-494c-a6c3-ad75a0c0548f source: "Nation's Restaurant News" original_url: https://www.nrn.com/marketing-branding/7-brew-will-open-its-777th-shop-with-stickers-and-prizes author: "Jonathan Maze" category: "Coffee & tea" industry: "Restaurants" segment: "Coffee & tea" topics: ["Development & multi-unit"] published: 2026-06-10T13:32:58.000Z modified: 2026-10-31T13:18:42.709Z image: https://eu-images.contentstack.com/v3/assets/bltea7aee2fca050a19/blt28ce71d7ca7b3fcc/6a2967bab49a608017e02b10/7_Brew_Maze.JPG?width=1280&auto=webp&quality=80&disable=upscale --- # 7 Brew will open its 777th shop with stickers and prizes **TL;DR:** 7 Brew, a drive-thru coffee chain, is opening its 777th shop in San Antonio, marking a significant milestone in its rapid growth. The company will celebrate with stickers, prizes, and free drinks at the new location, known as Stand 777. *By Jonathan Maze, originally published in Nation's Restaurant News on 2026-06-10. [Read the original](https://www.nrn.com/marketing-branding/7-brew-will-open-its-777th-shop-with-stickers-and-prizes).* ## Story 7 Brew, the drive-thru beverage chain, is about to open its 777th shop, which is remarkable given that it finished 2025 with just 604 locations. But that’s just 7 Brew, which is the fastest-growing restaurant chain in the U.S. and which, in less than a decade, has become the country’s fourth-largest coffee concept. The shop, located in San Antonio, will be known as “Stand 777” and will be greeted with what the company promises to be its biggest grand opening yet, an event that will feature stickers, prizes, and plenty of free drinks. From 7 a.m. to 7 p.m. on Monday, customers of the location will be greeted by two massive, matching “Lucky Lanes” buildouts, including an interactive experience that will feature merchandise and surprise giveaways. Nationwide, the chain will give out a 7 Brew sticker sheet marking the openings of the first, 500th and 777th stands. Chris Dawson, president of 7 Brew, called the location “more than a milestone” in a statement. “It’s a reflection of the incredible momentum behind 7 Brew and the people and communities that continue to fuel our growth across the country,” he said. Customers who visit Stand 777 on Monday will receive a commemorative sticker sheet and a chance to win prizes by matching items inside the Lucky Lanes. Matches can get a free drink card, 7 Brew swag like t-shirts and bandanas, and seven grand prize winners will get free drinks for a year, custom cowboy hats, and other surprise gifts. The company will continue that celebration with special offers all week at Stand 777, including free small drinks from 8 a.m. to 9 a.m., 12 to 1 p.m. and 5 p.m. to 6 p.m. from June 16 to 19. On June 20 customers who buy a large drink there will get a free t-shirt. ## Entities - unit expansion (topic) - QSR (sector) - Nation's Restaurant News (publication) - San Antonio (location) - 7 Brew (company) - quick service (topic) - Jonathan Maze (person) - Chris Dawson (person) - marketing and branding (topic) --- Originally reported by Jonathan Maze, Nation's Restaurant News (https://www.nrn.com/marketing-branding/7-brew-will-open-its-777th-shop-with-stickers-and-prizes). Summarized by Burnaze (https://burnaze.com/article/97f19111-f666-494c-a6c3-ad75a0c0548f).