---
title: "Waters Edge Wineries® Appoints Tina Hitchcock as New Franchise Liaison"
url: https://burnaze.com/article/980e90f5-4470-4185-83fc-517fb2f1bbe9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250715_waters_edge_wineries_appoints_tina_hitchcock_as_new_franchise_liaison.html
category: "Retail"
industry: "Retail"
topics: ["People"]
published: 2025-07-15T12:00:00.000Z
modified: 2026-10-31T18:21:59.453Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Waters Edge Wineries® Appoints Tina Hitchcock as New Franchise Liaison

**TL;DR:** Waters Edge Wineries has appointed Tina Hitchcock as its new franchise liaison, where she will provide operational guidance and support to franchisees across the country. Hitchcock has hands-on experience within the Waters Edge Wineries system, having previously served as operations manager at the Long Beach, California location.

*originally published in Franchising.com on 2025-07-15. [Read the original](https://www.franchising.com/news/20250715_waters_edge_wineries_appoints_tina_hitchcock_as_new_franchise_liaison.html).*

## Story

“We are thrilled to have Tina join us at the corporate level,” said Ken Lineberger, president and founder of Waters Edge Wineries. “Her hands-on experience within our system gives her a unique understanding of what our franchisees need to succeed. Tina will be an exceptional resource for both new and seasoned winery owners as we continue to expand nationwide.”

In her new role as franchise liaison, Hitchcock will serve as the primary resource for franchisees across the country looking for operational guidance and support. Her responsibilities include coordinating wine orders, managing permits and insurance compliance, and helping franchisees streamline their business processes. For new franchisees, she will support the launch of new wineries by overseeing onboarding, training and early-stage operations to ensure smooth and successful openings.

Hitchcock began her journey with Waters Edge Wineries as operations manager at the Long Beach, California, location, where she played a key role in overseeing daily business functions, including payroll, scheduling, bookkeeping, sales, and wine club engagement. Before joining the winery, she spent over six years in the banking industry as a priority relationship manager, serving high-net-worth clients. She is also a certified tax professional with H&R Block.

Earlier in her career, Hitchcock spent 18 years in the wedding gown industry, rising from sales associate to sales manager, where she ultimately led a team of more than 100 employees.

“I’m excited to step into this new role and continue my career with Waters Edge Wineries. Having worked directly in a winery, I understand the franchisee experience and look forward to building strong relationships and providing the support they need to succeed. I’m grateful to be part of a brand that’s redefining the wine experience for both novices and enthusiasts alike,” said Tina Hitchcock.

## Entities

- Franchising.com (publication)
- Retail (sector)
- franchise support (topic)
- new hire (topic)
- Waters Edge Wineries (company)
- winery expansion (topic)
- Ken Lineberger (person)
- Tina Hitchcock (person)
- franchise liaison (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250715_waters_edge_wineries_appoints_tina_hitchcock_as_new_franchise_liaison.html). Summarized by Burnaze (https://burnaze.com/article/980e90f5-4470-4185-83fc-517fb2f1bbe9).