---
title: "Chipotle integrates with another video game"
url: https://burnaze.com/article/98394690-85d6-46e4-854f-c0add0811951
source: "Nation's Restaurant News"
original_url: https://www.nrn.com/fast-casual/chipotle-integrates-with-another-video-game
author: "Alicia Kelso"
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2026-07-09T15:55:38.000Z
modified: 2026-10-31T13:18:39.761Z
image: https://eu-images.contentstack.com/v3/assets/bltea7aee2fca050a19/blt119a8284a7ab6011/6a4fc55e9cabda03114d11d8/chipotle_2K_Golfer.jpg?width=720&quality=80&disable=upscale
---

# Chipotle integrates with another video game

**TL;DR:** Chipotle has integrated with the video game PGA TOUR 2K25, allowing players to earn free food and exclusive in-game gear. The integration is part of Chipotle's expanding presence in golf and the gaming community.

*By Alicia Kelso, originally published in Nation's Restaurant News on 2026-07-09. [Read the original](https://www.nrn.com/fast-casual/chipotle-integrates-with-another-video-game).*

## Story

Less than a month after Chipotle launched a branded lobby inside Riot Games’ 2XKO, the fast-casual chain is making its appearance in another video game. Chipotle announced an integration with Season 7 of PGA TOUR 2K25 that includes the chance for players to earn free food and unlock exclusive in-game gear tied to their performance.

As part of the integration, Chipotle has launched a series of challenges within MyCAREER mode that reward players based on their gameplay. Players can compete in the Chipotle Hot Streak Quest, featuring three themed chapters — “Fairway to Foil,” “Built Different,” and “Drive for the Double Protein” — to earn rewards such as gear, food, and available only in PGA TOUR 2K25, a taco-head “Chi-Putt-Le” putter, foil-inspired golf pants, and a Chipotle pepper bucket hat and polo shirt.

"Whether they're watching tournaments, playing a weekend round or competing in PGA TOUR 2K25, golf fans are finding new ways to engage with the sport,” Senior Vice President of Brand Marketing Stephanie Perdue said in a statement. “This partnership allows us to meet them where they're already spending time and reward their passion with experiences that extend from the game into the real world.”

Chipotle is also introducing a (real) limited-edition collectible Chipotle fork-inspired pitch mark repair tool that doubles as both a golf accessory and dining utensil, inspired by the cult-like following of Chipotle's signature black fork. Through the “Chipotle Golf Collectible Sweepstakes,” Chipotle Rewards members can exchange 10 points for a chance to win a pitch mark repair tool through July 22.

To celebrate the launch, PGA Tour players Joel Dahmen and Mark Hubbard teamed up for a tongue-in-cheek video showcasing the pitch mark repair tool on and off the course.

This integration builds on Chipotle’s expanding presence in golf, including its designation as the Official Mexican Restaurant of the PGA Tour, partnerships with PGA Tour players Max Homa, Maverick McNealy, and David Ford, and the Chipotle x Cobra Foil-Wrapped Burrito Head Cover.

PGA TOUR 2K25 is a golf sports simulation video game developed by HB Studios and published by 2K Games. Released as the sixth major installment in the PGA TOUR 2K franchise, the game features legendary golfer Tiger Woods alongside Homa and others as its primary cover athletes.

It also expands on the chain’s history with the gaming community. In 2024, the chain partnered with Tekken 8 to allow players to earn in-game currency through digital entrée purchases. Chipotle also started its Evo sponsorship with FGC in 2023. That same year, the chain served as an official launch partner of Street Fighter 6.

Global gaming revenue is projected to grow by 6% from 2026 to 2030. According to Deloitte, roughly three in 10 Gen Z teens (27%) say gaming is their favorite entertainment activity.

## Entities

- QSR (sector)
- fast casual (topic)
- Nation's Restaurant News (publication)
- Chipotle (company)
- Alicia Kelso (person)
- brand marketing (topic)
- Deloitte (company)
- Stephanie Perdue (person)
- gaming partnership (topic)
- Riot Games (company)
- PGA Tour 2K25 (company)
- Joel Dahmen (person)

---
Originally reported by Alicia Kelso, Nation's Restaurant News (https://www.nrn.com/fast-casual/chipotle-integrates-with-another-video-game). Summarized by Burnaze (https://burnaze.com/article/98394690-85d6-46e4-854f-c0add0811951).