---
title: "Brands Can Now Sponsor Discover Weekly Playlists On Spotify"
url: https://burnaze.com/article/987ddace-d6de-42b7-ab41-f22ac991bf0b
source: "1851 Franchise"
original_url: https://1851franchise.com/brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800
category: "Technology"
topics: ["Technology","Marketing"]
published: 2019-01-07T20:15:01.000Z
modified: 2026-11-01T02:40:44.672Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5cc35ce724099fc09969e0f405877e6e9109.jpg
---

# Brands Can Now Sponsor Discover Weekly Playlists On Spotify

**TL;DR:** Spotify's Discover Weekly playlist can now be sponsored by advertisers, allowing brands to own the personalized listening experience. Brands like Dunkin Donuts have previously run ads in ad breaks and sponsored other editorial playlists.

*originally published in 1851 Franchise on 2019-01-07. [Read the original](https://1851franchise.com/brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800).*

## Story

Spotify’s popular Discover Weekly playlist can now be sponsored by advertisers. According to a report by TechCrunch , the music streaming service announced today that it has begun beta testing this new feature.

Spotify’s Discover Weekly playlists are customized for each user using artificial intelligence. According to the report, sponsorships of Discover Weekly will allow brands to “own the personalized listening experience.”

Before this announcement, brands like Dunkin Donuts have run audio or video ads in ad breaks and sponsored other editorial playlists curated by Spotify. According to the report, Discover Weekly listeners stream more than twice the amount that users who don’t listen to the playlist do.

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Dunkin' Donuts (company)
- advertising (topic)
- music streaming (topic)
- playlist sponsorship (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800). Summarized by Burnaze (https://burnaze.com/article/987ddace-d6de-42b7-ab41-f22ac991bf0b).