---
title: "Legendary Restaurant Brands Inks Deal to Enter New Markets"
url: https://burnaze.com/article/98956984-c5ad-4116-a5e6-684cddb00859
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230110_legendary_restaurant_brands_inks_deal_to_enter_new_markets.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Development & multi-unit"]
published: 2023-01-10T12:00:00.000Z
modified: 2026-11-01T01:05:26.442Z
image: https://images.unsplash.com/photo-1554469384-e58fac16e23a?w=1600&q=80&auto=format&fit=crop
---

# Legendary Restaurant Brands Inks Deal to Enter New Markets

**TL;DR:** Legendary Restaurant Brands has partnered with Endeavor Properties to expand the presence of Bennigan's and Steak and Ale in new markets. The deal aims to bring back the nostalgic appeal of the two brands, with Endeavor Properties helping to introduce them to new guests.

*originally published in Franchising.com on 2023-01-10. [Read the original](https://www.franchising.com/news/20230110_legendary_restaurant_brands_inks_deal_to_enter_new_markets.html).*

## Story

"The revival of Steak and Ale has truly been a labor of love for our team, and while we were eager to reintroduce the brand, we understood the importance of finding the ideal partner first," said Paul Mangiamele, Chairman and CEO of Legendary Restaurant Brands. "We believe we found that partner in Endeavor. They understand how much our loyal guests miss the polished casual steakhouses and the value-driven, family-friendly food and service at Steak and Ale, just as they long for the signature Bennigan’s menu and memorable dining experiences.

We’re looking forward to growing together through this exciting relationship.”

"We’re thrilled to partner with Paul and his team to bring these brands to guests who have been clamoring for their return,” said Endeavor CEO and President Roy Arnold. “We’re confident that the unique, nostalgic appeal of Steak and Ale and Bennigan’s will be a powerful combination that’s perfectly suited to win in today’s competitive dining landscape.”

Bennigan's is a chain of casual dining restaurants known for its friendly atmosphere and craveable American fare, which includes everything from Prime half-pound burgers and sandwiches to legendary favorites like Oh, Baby™ Back Ribs. Bennigan's comfortable and inviting décor creates a warm and welcoming environment for guests and is the perfect place to relax and unwind with a quick bite to eat or a long and leisurely meal.

The new Steak and Ale menu will feature all of its traditional favorites, including the famous salad bar along with several contemporary touches including a Prime Rib carving station and table-side service. With decades of goodwill and brand equity, and supported by an expert operations and management team, the future is bright for this Legendary brand.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- partnership (topic)
- restaurant industry (topic)
- market expansion (topic)
- Bennigan's (company)
- brand revival (topic)
- Paul Mangiamele (person)
- Legendary Restaurant Brands (company)
- Steak and Ale (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230110_legendary_restaurant_brands_inks_deal_to_enter_new_markets.html). Summarized by Burnaze (https://burnaze.com/article/98956984-c5ad-4116-a5e6-684cddb00859).