---
title: "Fitness Software Provider Arketa to Open Brick-and-Mortar Studio"
url: https://burnaze.com/article/98b2f76a-5bf8-4592-a776-6a4dd5297310
source: "Athletech News"
original_url: https://athletechnews.com/arketa-to-open-brick-and-mortar-fitness-studio-powered-new-york-city/
author: "Collin Helwig"
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology","Development & multi-unit"]
published: 2026-09-09T13:00:00.000Z
modified: 2026-10-31T13:18:42.403Z
image: https://athletechnews.com/wp-content/uploads/2026/09/000901040007.webp
---

# Fitness Software Provider Arketa to Open Brick-and-Mortar Studio

**TL;DR:** Arketa, a fitness software provider, is opening a physical studio in Manhattan called Powered to test operational solutions and better understand its boutique fitness clients. The studio will feature two signature class formats and serve as a space to host workshops and brand pop-up classes.

*By Collin Helwig, originally published in Athletech News on 2026-09-09. [Read the original](https://athletechnews.com/arketa-to-open-brick-and-mortar-fitness-studio-powered-new-york-city/).*

## Key facts

- Arketa opens NYC studio
- Powered studio features two class formats
- Arketa raised $15 million in Series A funding

## Story

No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers

Arketa, the AI-powered software platform, has been powering thousands of boutique fitness businesses since 2020. To reach its next, the company won’t have to go very far, or even bother with a consultation meeting.

On September 12th, Arketa will open its own strength and sculpt studio, Powered, at 31 Bond Street in Lower Manhattan. It’ll feature two 50-minute signature class formats, a sunlit floor, locker rooms with makeup vanity and its own cafe.

## Studio operations

Powered will also give Arketa a direct opportunity to better understand the unique demand and pain points boutique operators often face — and test solutions.

“Arketa started because I was standing behind the check-in desk at yoga studios in California, watching good businesses get held back by their software,” said co-founder and CEO Rachel Lea Fishman. “Six years later, we work with thousands of studios and opening one myself has been the goal the whole time. That’s partly because I’ve always wanted to, but mostly because you can build software for an industry for years and still miss what it feels like to run the room.”

“Powered puts us back on the other side of the desk and close to the people whose lives we’re trying to improve,” she added. “What we learn here goes straight into the platform.”

Powered’s strength class will involve heavy weights, focused muscle groups and progressive overload training. Its sculpt class will feature lighter weights, more reps and muscle-group burnouts synced to music. Individuals of all fitness levels are welcome in each.

## Future plans and market

Arketa also plans to use the studio as a space to host workshops and run brand pop-up classes — leveraging one of the world’s most competitive fitness markets to test various activations. A co-working lounge is also set to open later this fall.

Arketa isn’t the first software provider to recognize the value of studio or gym ownership. Dan Uyemura’s experience owning two gyms inspired him to launch PushPress in 2013. However, there’s far more crossover among equipment makers. SportsArt opened its own showroom earlier this month. Several months before that, REP Fitness launched a 40,000-square-foot facility in U.K.

Last year, Arekta raised $15 million in Series A funding to accelerate product development and solidify its position in the boutique fitness software market. Inspired Capital led the raise alongside existing investors First Round, Y Combinator, Amity and Velvet Sea.

## Entities

- Athletech News (publication)
- new york (location)
- Technology (sector)
- boutique fitness (topic)
- studio expansion (topic)
- Collin Helwig (person)
- funding round (topic)
- fitness software (topic)
- Y Combinator (investor)
- Arketa (company)
- Rachel Lea Fishman (person)
- Inspired Capital (investor)

---
Originally reported by Collin Helwig, Athletech News (https://athletechnews.com/arketa-to-open-brick-and-mortar-fitness-studio-powered-new-york-city/). Summarized by Burnaze (https://burnaze.com/article/98b2f76a-5bf8-4592-a776-6a4dd5297310).